The yachting industry has made significant growth in recent years towards more innovative ways of manufacturing with technology and demand paving the way for a more sustainable future. It is imperative for the entire industry to work together to preserve the ocean and marine environments and implement sustainable solutions.
Here at SETAG we are committed to generating positive change for people and for the environment by building responsible and sustainable considerations into every stage of our refits – and of course, the simple act of ‘recycling’ an existing yacht is the ultimate in upcycling.
Reducing the environmental impact of Setag’s operations is key for Laura Prynn, our Supply Chain Director who is driven to understand how she can positively contribute to the global efforts.
Here she talks us through how Setag is ahead of the curve when it comes to a sustainable supply chain.
“I have quickly become very conscious of how my daily activities impact the wider environment. The way in which parts are manufactured, the materials we use, the labour we employ and the way we transport goods are now equally as important to the price we pay.
My initial task was to map our Supply Chain to gain a comprehensive understanding of the most significant environmental and social challenges they face. Minimising the number of suppliers allows us to gain a greater depth of understanding and proximity for risk. Communication is critical for future engagement and provides encouragement for improvement.
Working together with the supply chain enables shared ideas, initiatives and concepts for the future. Historical, long standing relationships with key suppliers have allowed us to ‘hit the ground running’.
In our preparation for Boat Show events, Setag makes it the number 1 priority to source environmentally friendly products to furnish our stand. This included bamboo (a sustainable alternative to wood), that remains carbon negative throughout its journey to the customer, flooring that is 100% recyclable and paint that is VOC free.
All fabrics and furnishings will be repurposed or reused at future shows.
Once we have secured sustainable materials, our next challenge is to package and transport them in an efficient and environmentally friendly way. Alternatives to high polluting vehicles are electric and hybrid, which are proving to be the key to tomorrow’s logistics. Optimising routes & loads is particularly important when we are working outside our local area and within Europe. Identifying a courier company who make sustainability a cornerstone of their business is key to our long-term relationship. Reducing carbon footprints and developing green initiatives are fundamental to Setag’s core values.
The drive for sustainability is becoming more urgent as we gain clearer understanding of how we are impacting the environment for the next generation. It is our responsibility to act now to provide a greener future for our children. Setag and its supply chain will ensure they play their part in this global challenge.” – Laura Prynn, Supply Chain Director.
Reducing toxins without downgrading on comfort is key for Sarah Luck, our Design Director, who is an expert in sustainable interior design solutions. Here she talks us through how Setag is ahead of the curve when it comes to lessening the environmental impact through a conscientious approach to design within our refits…
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Briony Newington the Founding Partner of Fairline Yachts and wife of Sam Newington, joins David King the founder of Princess Yachts by endorsing the work that we, SETAG Yachts, are already accomplishing.
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Imagine walking into your dream home and just accepting you have to live with the previous owner’s taste in design. The first thing anybody wants to do is to stamp their own personality on the place where they will spend most of their time.
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Nick Burnham from the hugely popular YouTube channel Aquaholics sat down with Jonathan and Helen, the owners of the beautiful Squadron 42 we Remastered. Hear what they had to say about their experience working with us.
Find Out MoreNick Burnham from the hugely popular YouTube channel Aquaholic sat down with Jonathan and Helen, the owners of the beautiful Squadron 42 we Remastered. Hear what they had to say about their experience working with us.
“I can’t emphasise enough that you need the right team to get all of this together and to be able to achieve it in basically 3.5 weeks, was really a dream come true. It was stunning.” – Helen, Squadron 42 owner.
Enjoy the video.
Well, in this case, the refurbishment was completed in just under 4 weeks.
Our talented team gave this tired Squadron 42 2012 a fresh new look, ready for years of enjoyment on the water.
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Briony Newington the Founding Partner of Fairline Yachts and wife of Sam Newington, joins David King the founder of Princess Yachts by endorsing the work that we, SETAG Yachts, are already accomplishing.
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Our Squadron 58 design & refit project has been reviewed by AQUAHOLIC & Boats.co.uk who have both given her, and us, glowing reviews! Check out their videos to see her in all her glory.
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We recently completed a design and refit project on Claire, a 1996 Princess 440. Hear what Claire’s owner, Bryan Williamson has to say about this newly Remastered yacht, his experience working with Setag and why he chose to work with us.
Find Out MoreWe were delighted to exhibit two Remastered yachts, our Squadron 58 and 42 at this years Southampton International Boat Show 2021 – our debut was a resounding success! Thank you to those that visited us and saw first hand The Art of The Possible.
There is a larger team behind the scenes that worked tirelessly to ensure our Southampton debut was a triumph – thank you to all involved!
Our team were thrilled with the response we received from visitors and fellow exhibitors.
Our position within the industry is clear to see as World Leading experts thanks to our wonderfully dedicated team, whose expertise within the industry shines through.
Setag is the World’s Leading Design and Refit Specialist for Fairline, Sunseeker and Princess Yachts and it was a privilege to show people how we can exceed expectations.
The extract below from a visitor to our stand captures our ambition to bring luxury to the pre-owned market in the most sustainable way…upcycling at its best…
“I was at Southampton boat show today and talked to Chris, Andrew and Sarah and spent quite a time on both boats. I have to say your new company, your vision, ambition and the results you have achieved is one of the most exciting and innovative things I have seen for years – huge well done to you all. I am looking for a boat (currently a princess v62) and as soon as I have found one I will be in touch. Thank you and be in touch as soon as I have something.”
“Setag has inspired me to create something special and give an older but brilliant boat an amazing new life.” – Clive Buesnel.
Join us to discover luxury in the pre-owned yacht market…we are taking it by storm.
See you next year.
Briony Newington the Founding Partner of Fairline Yachts and wife of Sam Newington, joins David King the founder of Princess Yachts by endorsing the work that we, SETAG Yachts, are already accomplishing.
Find Out More Our Squadron 58 design & refit project has been reviewed by AQUAHOLIC & Boats.co.uk who have both given her, and us, glowing reviews! Check out their videos to see her in all her glory.
Find Out More We recently completed a design and refit project on Claire, a 1996 Princess 440. Hear what Claire’s owner, Bryan Williamson has to say about this newly Remastered yacht, his experience working with Setag and why he chose to work with us.
Find Out MoreWe recently completed a design and refit project on Claire, a 1996 Princess 440. Hear what Claire’s owner, Bryan Williamson has to say about this newly Remastered yacht, his experience working with Setag and why he chose to work with us.
The interior refit was complete within 3 weeks – she is now not only modern, looking and smelling like a new boat but is as beautiful internally as she is externally.
Enjoy more Before & After images demonstrating the tired and used state Claire was once in.
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Imagine walking into your dream home and just accepting you have to live with the previous owner’s taste in design. The first thing anybody wants to do is to stamp their own personality on the place where they will spend most of their time.
Find Out More Briony Newington the Founding Partner of Fairline Yachts and wife of Sam Newington, joins David King the founder of Princess Yachts by endorsing the work that we, SETAG Yachts, are already accomplishing.
Find Out More
We were delighted to exhibit two Remastered yachts, our Squadron 58 and 42 at this years Southampton International Boat Show 2021 – our debut was a resounding success! Thank you to those that visited us and saw first hand The Art of The Possible. There is a larger team behind the scenes that worked tirelessly [… Read More]
Find Out MoreWith SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.Delighted SETAG customer - Squadron 42 owner
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.James Barke – Managing Director of Boats.co.uk
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.Colin Capewell - Managing Director of Princess Motor Yacht Sales
Don't just take our word for it...
