At a Glance –

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Claire, first launched in 1996, had been out of the water for three years when we got hold of her and she looked, smelled and felt like a 25-year-old boat. Claire’s new owners weren’t confident in the boats mechanical state and also felt like her interior state was unliveable for them.

Hear what Claire’s owner, Bryan Williamson has to say about this newly Remastered Princess 440 and his experience working with Setag.

 

Enjoy below Before & After photos which demonstrate the tired and used state Claire was once in.

The Williamson’s contacted us for an interior refresh to their requirements and personal taste and for an engineering update to ensure she was safe for sea.

The interior refit was complete within 3 weeks, however during the strip out process our thorough team of Craftsmen uncovered major engineering issues that needed to be addressed before she was seaworthy. Claire was launched and handed back to Bryan 5 weeks after we started work – she is now not only modern, looking and smelling like a new boat but is as beautiful internally as she is externally. Additionally, and perhaps most importantly, Claire is mechanically and engineeringly sound so the Williamson’s can enjoy their yacht for many years to come.

 

 

Considering a Design & Refit project?

We look forward to realising The Art of The Possible with you.

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Fairline Squadron 58 moored at a Plymouth Marina

Fairline Squadron 58 – 2009

This interior redesign that not only compliments the original design elements of the Fairline 58 but also evolves it into a space both practical and timeless- ultimately welcoming a 12 year old yacht to today’s standards.

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Princess V70

This ‘classic yacht’ inspired interior brings an open and fresh feeling to this Princess V70 saloon. Classic in its mood and general palette – this interior is brought up to date with this use of matte lacquer, bold patterned cushions and simplified sofa shaping. ​

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Looking upwards at the hull of a luxury yacht that is stationed on land
  • Remastered Maritime

Case Studies

We believe that true luxury evolves through a lifetime of dedication. But it is often hard to quantify what raises something to the level of a luxury product. It is more than a name or a logo: rather it is an attitude, a constant striving for perfection.

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With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of Boats.co.uk
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales

Testimonials

Don't just take our word for it...