When acquiring a pre-owned yacht, there is always the likelihood that what was new and innovative at the time of the build may now feel a little dated and in need of a refresh. Which is exactly where Setag comes in. Our exclusive, personalised refit service allows you to futureproof your prize possession, updating it to your exact specifications.

The team of recognised experts that we bring to each project offers something truly unique – the chance to have your yacht remastered by the artists who first created it. Pooling the talents of Sunseeker, Fairline or Princess, we can safely say we have gathered unparalleled specialist knowledge to work on your refit.

It’s all about ‘setting tomorrow’s standard’ – recognising emerging trends both in terms of design and aesthetics as well as in technology. As tastes change, you want your interiors to still feel fresh and relevant, just as you want to ensure your navigation systems, safety features and electronics don’t become obsolete. We can help you with every aspect of your upgrade, ensuring we aren’t just keeping your design up to date but ahead of the curve.

We might be new on the block, but we are steeped in over 200 years of combined experience working on the world’s finest motor yachts, bringing with us a wealth of industry knowhow. But our eyes are always firmly fixed on the horizon, anticipating what lies ahead so that we can plan our designs accordingly.

Of course, when we talk of ‘setting tomorrow’s standard’, a key emphasis for the future of our industry – as with all others – is sustainability. Wasteful and inefficient habits need to be addressed and reassessed as we all work together to establish new best practice. We need to find ways to be kinder and less destructive to the planet – including the oceans. We try to build responsible and sustainable considerations into every stage of our refits – and of course, the simple act of ‘recycling’ an existing yacht is the ultimate in upcycling.

With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of Boats.co.uk
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales


Don't just take our word for it...