Setag: luxury yachts redefined, refitted and remastered
Setag is founded on a deep-rooted knowledge and understanding of every stage of the process of creating the best motor yachts in the world. Our team have worked for the biggest boat companies globally, producing iconic designs for brands including Princess, Sunseeker and Fairline. Despite the rivalry between the brands they formerly worked for, each is motivated by a common passion for perfection in boat design and making. In essence, these are people who care about their craft, fiercely proud of their reputation and credibility.
The former CEO of Princess Yachts, Chris spent 31 years growing one of the leading brands in the luxury yacht sector, he now embarks on his own journey launching Setag Yachts.
Kyle is the former Production and Interface Manager at Princess Yachts having started his marine career as an Apprentice – he will bring with him a wealth of knowledge and will facilitate our production line to optimum efficiency.
Sarah is the former Lead Creative Designer at Princess Yachts and Founder / Director of sustainable interior design firm Mippin & Reet.
Anita leads the Finance department, working closely with Chris and other Senior Executives, overseeing corporate reporting, budgeting processes, financial systems and cash management policies.
Alexis was the first-ever female interior designer at Sunseeker International, one of the UK’s most prestigious luxury yacht manufacturers.
Adam has a long and distinguished career in yacht design, working both as Design and Technical Director at Fairline and Managing/Design Director at English Harbour Yachts.
Beth graduated with a degree in Interior Architecture – along with a prestigious National 1st prize award for Best Architectural Sketches propelling her into the world of Design. Joining the Setag team during our launch – as a talented illustrator, Beth has since become an integral part of our Design team, working alongside Sarah to piece together plenty of beautiful bespoke designs.
Phil spent 32 years at Princess Yachts, joining as build engineer and finally leaving in 2019 as Technical Director, overseeing the manufacturing (including moulding), testing and despatch of the larger yachts built at Southyard.
Shaun’s love for the marine industry started when he was very young and has led to a 10 year career in the industry so far. He is an integral part of our project management team, working alongside our team of Craftsmen to make our clients dream a reality.
Chris has been a Carpenter within the Princess world for over 19 years, since leaving school. He started his career in the marine industry as an Apprentice at Princess welcomed personally by Chris Gates, and most recently as Section Lead on his own boat line – now once again joining Chris at Setag.
Laura is a Supply Chain professional with over 20 years’ experience in Luxury Yacht manufacturing, leading teams in the delivery of exceptional customer service and operational performance.
A communications and marketing professional specialising in creative content, Ellie has worked across various luxury brands.
Proudly following in his father’s footsteps, Matt joined the marine industry 12 years ago as a Carpenter at Princess Yachts – expert skills and extraordinary attention to detail, passed from generation to generation.