Setag: luxury yachts redefined, refitted and remastered

Setag is founded on a deep-rooted knowledge and understanding of every stage of the process of creating the best motor yachts in the world. Our team have worked for the biggest boat companies globally, producing iconic designs for brands including Princess, Sunseeker and Fairline. Despite the rivalry between the brands they formerly worked for, each is motivated by a common passion for perfection in boat design and making. In essence, these are people who care about their craft, fiercely proud of their reputation and credibility.

Running-Shot_1920x1440
Chris portrait
CEO

Chris Gates

The former CEO of Princess Yachts, Chris spent 31 years growing one of the leading brands in the luxury yacht sector, he now embarks on his own journey launching Setag Yachts.

Find Out More
Andrew profile
Group Operations Director

Andrew Peck

In over 20 years at Sunseeker International, Andrew has proven operational experience, responsible for successful project development in a matrix organisation of new models – on time, to budget and delighting customers.

Find Out More
Team_Sarah_thumbnail_B
Design Director

Sarah Luck

Sarah is the former Lead Creative Designer at Princess Yachts and Founder / Director of sustainable interior design firm Mippin & Reet.

Find Out More
Alexis Profile
Associate Director of Creative Design

Alexis Rollings-Walsh

Alexis was the first-ever female interior designer at Sunseeker International, one of the UK’s most prestigious luxury yacht manufacturers.

Find Out More
Team_Adam_thumbnail_B&W
Associate Director of Creative Design

Adam Greenwood

Adam has a long and distinguished career in yacht design, working both as Design and Technical Director at Fairline and Managing/Design Director at English Harbour Yachts.

Find Out More
Phil Heys profile
Engineering Director

Phil Heys

Phil spent 32 years at Princess Yachts, joining as build engineer and finally leaving in 2019 as Technical Director, overseeing the manufacturing (including moulding), testing and despatch of the larger yachts built at Southyard.

Find Out More
Team_Anita_thumbnail_B&W
Finance Director

Anita Gruitt

Anita leads the Finance department, working closely with Chris and other Senior Executives, overseeing corporate reporting, budgeting processes, financial systems and cash management policies.

Find Out More
Laura Prynn profile
Supply Chain Director

Laura Prynn

Laura is a Supply Chain professional with over 20 years’ experience in Luxury Yacht manufacturing, leading teams in the delivery of exceptional customer service and operational performance.

Find Out More
Ellie Gates Profile
Marketing Executive

Ellie Gates

A communications and marketing professional specialising in creative content, Ellie has worked across various luxury brands.

Find Out More
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of Boats.co.uk
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales

Testimonials

Don't just take our word for it...