Setag: luxury yachts redefined, refitted and remastered
Setag is founded on a deep-rooted knowledge and understanding of every stage of the process of creating the best motor yachts in the world. Our team have worked for the biggest boat companies globally, producing iconic designs for brands including Princess, Sunseeker and Fairline. Despite the rivalry between the brands they formerly worked for, each is motivated by a common passion for perfection in boat design and making. In essence, these are people who care about their craft, fiercely proud of their reputation and credibility.
The former CEO of Princess Yachts, Chris spent 31 years growing one of the leading brands in the luxury yacht sector, he now embarks on his own journey launching Setag Yachts.
In over 20 years at Sunseeker International, Andrew has proven operational experience, responsible for successful project development in a matrix organisation of new models – on time, to budget and delighting customers.
Sarah is the former Lead Creative Designer at Princess Yachts and Founder / Director of sustainable interior design firm Mippin & Reet.
Alexis was the first-ever female interior designer at Sunseeker International, one of the UK’s most prestigious luxury yacht manufacturers.
Adam has a long and distinguished career in yacht design, working both as Design and Technical Director at Fairline and Managing/Design Director at English Harbour Yachts.
Phil spent 32 years at Princess Yachts, joining as build engineer and finally leaving in 2019 as Technical Director, overseeing the manufacturing (including moulding), testing and despatch of the larger yachts built at Southyard.
Anita leads the Finance department, working closely with Chris and other Senior Executives, overseeing corporate reporting, budgeting processes, financial systems and cash management policies.
Laura is a Supply Chain professional with over 20 years’ experience in Luxury Yacht manufacturing, leading teams in the delivery of exceptional customer service and operational performance.
A communications and marketing professional specialising in creative content, Ellie has worked across various luxury brands.