Luxury Redefined, Refitted and Remastered

Setag is a British yacht specialist based in Plymouth and Poole, UK, dedicated to redefining classic yachts through our bespoke refit service. We believe that true luxury lies in a service that allows you to commission bespoke products that are tailored to your exact requirements.

This is why our reputation is founded on serious talent – a dedicated design and engineering resource that represents the best expertise and craftsmanship in the business, with over 200 years of combined experience working on the world’s finest motor yachts – ranging from 30 to 150 feet. Our aim is to ensure your yacht reflects your own taste and personality: luxury redefined, refitted and remastered, according to your needs.

Our Team

Setag is founded on a deep-rooted knowledge and understanding of every stage of the process of creating the best motor yachts in the world. Our team have worked for the biggest boat companies globally, producing iconic designs for brands including Princess, Sunseeker and Fairline.

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The Third Way

What is the ‘Third Way’ that we offer?

We offer a new option: a ‘Third Way’ for yacht purchasing. Through our unique, truly bespoke design & refit service, you can buy pre-owned vessel, add value to it by creating an environment designed for you with a completely new interior and state-of-the-art technology.


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Brilliant boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales


Don't just take our word for it...