LATEST PROJECT

2008 Princess 54

Discover our Remastered Princess 54.

Princess 54 – 2008

REMASTERED MARITIME

The world’s leading design & refit specialists

At Setag, we are raising the concept of ‘refit’ to a new level of luxury. It’s not just luxury redefined – it is also luxury refitted and remastered… by the original artists.

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2014 PRINCESS 72 PROJECT

Discover a detailed walkthrough tour of our Remastered 2014 Princess 72 by Sarah Luck, our Design Director.

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CASE STUDIES

Redefining Luxury

By considering every aspect of your refit, from materials to interior design and acoustics, we offer a complete, holistic approach to yacht refurbishment that is truly unique.

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  • The Big Picture

Remastered Maritime

There has never before been a qualified service comparable to that which we offer at Setag: total renovation and refurbishment of your yacht, remastered by the original artists.

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  • Yacht Expertise

Our Team

Setag is founded on a deep-rooted knowledge and understanding of every stage of the process of creating the best motor yachts in the world.

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  • Market Leaders

Setting Tomorrow’s Standard

When acquiring a pre-owned yacht, there is always the likelihood that what was new and innovative at the time of the build may now feel a little dated and in need of a refresh. Which is exactly where Setag comes in. Our exclusive, personalised refit service allows you to futureproof your prize possession, updating it to your exact specifications.

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AT THE HELM

Discover the Setag Way

“Boatbuilding is in our blood, offering you the confidence and reassurance that your treasured yacht is in the hands of the experts.” – Chris Gates

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SERVICES

Get the Se“tag” of approval

Each project is truly bespoke, catering to individual needs. If you are moving into a new house, you naturally want to renovate to put your own stamp on it – to make it feel like your home. So, why would you be happy to live with someone else’s taste?

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OUR STORY

Sustainability

We are committed to generate positive change for people and for the environment by building responsible and sustainable considerations into every stage of our refits – and of course, the simple act of ‘recycling’ an existing yacht is the ultimate in upcycling.

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Yacht Refit

One of the most common questions we are asked by potential clients is what we mean exactly when we talk about offering a refit service for yachts. There is a false impression about yachts that they only require a refit if they are on their last legs and are barely seaworthy. This simply isn’t the case.

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Our Story

Setag is a British yacht specialist based in Plymouth and Poole, UK, dedicated to redefining classic yachts through our bespoke refit service.

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Contact

We’re ready to redefine, refit and remaster your yacht, according to your needs. Get in touch today to Realise the Art of the Possible.

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With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of Boats.co.uk
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales

Testimonials

Don't just take our word for it...