There’s a good day, and then there’s a day at sea…

To be a yacht owner is a very special feeling. To feel the freedom of being on the water, away from the pressures of everyday life, with no deadlines but those set by the sun, is a very unique type of escape. It offers you a sense of luxury that you can rarely attain from material products – the luxury of time and space.

Being able to spend quality time with your friends and family aboard your own unique masterpiece, refurbished to satisfy your every wish, is the ultimate way to enjoy your precious spare moments. It is an experience that allows you to create unforgettable memories together, incomparable to any other.

The sense of feeling at one with the elements adds a new perspective.

There is nothing more thrilling than a yacht in motion, or as relaxing as sunning yourself on your own private deck, gently nodding off to the rocking of the sea. And when you wake, rested and recharged, it’s hard to match plunging into the water to revive your spirits.

But of course, the luxury of having a private yacht lies also in being able shut yourself away from the outside world when you need to. It means having all the comforts of home with none of the unwanted distractions, tailored to your exact needs by a team of meticulous craftspeople.


Let’s be honest, holidays and travel can often be fraught with stress and inconvenience – the pleasure when you finally reach your destination often tempered by the inconvenience of getting there.

But on your own yacht, the journey and the destination are one in the same – as exclusive an experience as one can find, where you and your guests are able to relax privately, with minimal exposure to anyone outside your bubble of contentment. Total freedom, complete control, safety and security as you leave your cares behind you: a life on the ocean wave is something to sing about…

With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales


Don't just take our word for it...