Setag Yachts Ltd, trading as SETAG, is registered in England. Reg no 13096558.

Registered address: Units 5 & 9, Atlantic Building, Queen Anne’s Battery, Plymouth, Devon, PL4 0LP, England.

UK VAT number 378 4305 73.

Company Values

Yacht Expertise

SETAG is founded on a deep-rooted knowledge and understanding of every stage of the process in creating the best refurbished motor yachts in the world. Our team have worked for the biggest yacht companies in the world – each motivated by a common passion for perfection in boat design and manufacturing. In essence, these are people who care about their craft, fiercely proud of their reputation and credibility.

Core Values and Tone 

Our values are shared by every member of SETAG. They inspire excellence and constitute the pillars of our performance and long-term success. Our values determine how we choose to behave, operate, and present ourselves. Each of these is an essential part of SETAG and is derived from our unique and personal character as we collectively look to the future while respecting our unique heritage.


The key to how we use language as a member of SETAG is simple: keep it natural but professional. We are always friendly and welcoming in the way we do business. The relationship with everyone associated with SETAG is all-important: portraying confidence and reassurance.

We talk in all our communications in the same way that we talk to people face to face: we are always respectful, personable, and approachable with a passion that comes from our 200+ years’ combined experience. Our professionalism is backed up by know-how: meaning everyone should immediately feel relaxed, knowing they are in the hands of the experts. Our credibility is key to the way we do business, so it’s important that this comes across in our language from every employee.

We should always emphasise our belief and understanding that true luxury lies in the value of craftsmanship that we bring to every project. Our communications always highlight the personal, expert-led, human aspect of our specialist team. Our team are discerning and know what they want; we exude confidence, reassuring everyone that they are in the best possible hands.


Within every department & every stage of the refit process, we strive to be the very best. From the tiniest design detail to the ‘big picture’, we are unparalleled in our excellence. We, and our clients, expect the same attention to detail underneath a carpet or behind a wardrobe door to that of our internal processes – and we stand tall to the elevated brand we have worked hard to create. Quality is a core strength of SETAG’s success. Each of our projects (past, present & future) demand the highest level of quality, and not simply to maintain it year after year but also to elevate it as we continually set even higher standards.

We embody everything that is most noble and accomplished in the world of craftsmanship, paying meticulous attention to detail and striving for perfection.

Entrepreneurial Spirit

We have raised the concept of ‘refit’ to the level of luxury that is expected when buying a brand-new yacht. SETAG reflects an entrepreneurial spirit at every level within the organisation – encouraging efficiency and innovation. Whilst we continue to grow, we will retain the spirit of a start-up business where entrepreneurial challenges are intimately tied to creativity, teamwork, and a never-ending quest for the highest quality.

Location and Geography 

The fact that we are founded in Plymouth is significant. The proud naval and maritime traditions of Plymouth are an important factor in our DNA. Boatmaking is in our blood. We offer access to the best talents in the country because this is where the best in the business gravitate to.

Brand Pillars:  

All communications originating from SETAG always strive to convey the sense that we are: