Please explore our digital brochure to discover The Third Way in yacht purchasing.

Why Compromise?

Imagine moving into your dream home, only to make do with the previous owner’s uncomfortable furniture, odd taste in art or questionable choice of colour schemes. Living with someone else’s décor simply wouldn’t be an option. So why should it when you buy a yacht?

And yet, when a yacht has been built to someone’s very precise and personal specifications – inside and out – there is little resource for a new owner to renovate it to the exacting standards they deserve and expect… until now.


The ultimate level of luxury is personalisation.

But bespoke doesn’t have to mean building something from scratch. Instead, it can be taking something already exceptional and tailoring it to your specific liking.

That’s Redefined by Setag.

We want to showcase your individuality and express your personal taste.

It’s all about encouraging our customers’ imagination – when their yacht design is still just a dream in their head – and translating that via our team of experts into a truly exclusive masterpiece.

Bespoke is an art, and it requires the best craftspeople in the business to achieve it.

This is what a genuine refit should be about: the opportunity to stamp your character and taste on not just your most prized possession, but something that ought to feel like a home from home. After all, what good is personalisation without your personality?

And this is what stands us apart. Setag doesn’t just offer individuality, it offers comfort. Our refits are designed to match your lifestyle exactly, from the smallest detail to the bigger picture. It should feel as relaxing as opening your front door, as natural a fit as slipping on your favourite item of clothing. It should be just like coming home, because that’s where you are…

With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales


Don't just take our word for it...