There is a false impression about yachts – that they only require a refit if they are on their last legs and are barely seaworthy. This simply isn’t the case. 

If you think in terms of houses, you refit your home from time to time to update how it looks, to reflect both your personal taste and changing trends: to future proof it and ensure it remains fit for purpose.  

Now consider when you would usually renovate your house. Normally, the highest expenditure is when you move in, as you want it exactly the way that suits you before settling in. You might spend smaller amounts updating it from time to time, as fashions change, before spending the second highest amount of money when you plan to move out.

Why? Because you realise that, by making it look more up-to-date and attractive to potential buyers, you’ll get better value for it. The cost of any work is justified by the proportionally far larger increase it adds to the value. 


Delivering Value

Much the same applies to yachts. A refit by Setag is there to add value. It isn’t the equivalent of fixing a dilapidated house – rather it should be seen as a way to futureproof your yacht and make it reflect your taste, personality and needs.  

One of the most common customer situations the yacht business caters for is the returning customer who wants to upgrade their vessel. Our solution at Setag is to offer a larger pre-owned model, without the depreciation and work with the customer to carry out a thorough refit at the fraction of the cost. That way they have all the benefits of a new build – with bespoke interiors created for them as well as up-to-date electronics systems, but delivered at value. 

Interior saloon of a Squadron 42 yacht with brown wood and cream upholstery

A Sustainable Transformation

We provide a beautiful level of service, offering luxury to the pre-owned market – ensuring that you are in control of your yacht’s refit at every stage. You get to sit down with one of the best interior designers in the business and work with them to create the yacht that you have always dreamt of, rather than simply making do with the pre-owned boats available, in the state that you find them.  

In turn, we can make a very significant impact on the vessel for 10-15% of the boat value . So there’s a good economic answer for having a Setag design & refit, but a full, dedicated refit service simply hasn’t existed until now.  

Fairline 58 saloon interior with brown sofa and tired decor
Selection of brown and grey fabrics folded neatly on a white surface
Colourful sketch drawing of a Fairline 58 Yacht redesign
Interior of a Fairline 58 saloon space following a refit by Setag

With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales


Don't just take our word for it...