Kyle started his career in the marine industry as an Apprentice at Princess Yachts in 2006 – he will bring with him a wealth of knowledge and will facilitate our production line to optimum efficiency.

Progressing to become a key stakeholder within the Design and Development team at Princess – project managing all new product launches between 2010 – 2021, including vessels ranging from 35 ft – 40M. Kyle has held roles as Senior Design/Development Manager and Production and Development Interface Manager.

Quality, Design for manufacture and OTIF have been a key to Kyles successful career – all of which, will be implemented immediately to Setag along with a high level of respect for the industry.

His pride for developing yachts fit and efficient for manufacture will benefit Setag’s production of bespoke refits, as each project is bespoke.

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Design Director

Sarah Luck

Sarah is the former Lead Creative Designer at Princess Yachts and Founder / Director of sustainable interior design firm Mippin & Reet.

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CEO

Chris Gates

The former CEO of Princess Yachts, Chris spent 31 years growing one of the leading brands in the luxury yacht sector, he now embarks on his own journey launching SETAG.

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Finance Director

Anita Gruitt

Anita leads the Finance department, working closely with Chris and other Senior Executives, overseeing corporate reporting, budgeting processes, financial systems and cash management policies.

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Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of Boats.co.uk
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales

Testimonials

Don't just take our word for it...