Ellie Gates, Marketing Executive | SETAG Yachts

World-Class Brands

Proudly following in her father’s footsteps, Ellie has a love for the marine industry, having worked for Princess Yachts in their Marketing department for three years whilst completing their 12-month graduate training program.

Immersing herself in the world of luxury brands, she worked on projects outside of Princess Yachts for LVMH and Automobili Lamborghini, giving her a keen eye for luxury goods and developing a key understanding of the clientele.

In a short space of time, Ellie has spread the word of SETAG Yachts far and wide, making it a well known name in the marine industry.

The Journey So Far

Graduating with a degree in English Literature from the University of Surrey, Ellie has proven herself highly adaptable in the complex and ever-changing marketing industry and honing her copywriting skills. She has worked abroad in Amsterdam, gaining experience at Digital Marketing Agencies and in Valencia, amongst the Events World working at major Network Events and International Boat Shows.

Ellie spends her spare time with friends and family, or exploring what the beautiful South West Coastal Path has to offer. Her love of travel has seen her explore 13 different countries and volunteering to teach English to young adults in Laos during a sabbatical year.

Ellie will keep you constantly updated with everything Setag has to offer, whilst explaining the benefit of our ‘third way’ when it comes to yacht ownership – bringing Setag to life and building a loyal fanbase.

Chris portrait

Chris Gates

The former CEO of Princess Yachts, Chris spent 31 years growing one of the leading brands in the luxury yacht sector, he now embarks on his own journey launching SETAG.

Shaun Evans

Honing his craft since 16 years-old as an apprentice, Shaun began his career specialising in bespoke furniture. Joining the marine industry 10 years ago – Shaun brings to Setag an eye for problem solving, diligent attention to detail and an impeccable hand-finish.

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Design Director

Sarah Luck

Sarah is the former Lead Creative Designer at Princess Yachts and leads our design team and will guide you through the entire process of creating your own personalised interior.

With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.

Delighted SETAG customer - Squadron 42 owner

Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!

Briony Newington - Founding Partner, Fairline Yachts.

The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.

Delighted SETAG customer - Princess 61 owner

If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"

Miles Morehouse – Marketing Director, Fairline

We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!

Delighted SETAG customer - Targa 50GT owner

I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.

David King - Founder, Princess Yachts.

That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.

Delighted SETAG customer - Targa 47 owner

The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.

James Barke – Managing Director of Boats.co.uk

Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.

Delighted SETAG customer - Princess 460 Owner

We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.

Christopher Head – Group Sales Director for Sunseeker London Group

You have put Princess magic into our beloved Broom.

Delighted SETAG customer - Broom 370 owner

Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.

Colin Capewell - Managing Director of Princess Motor Yacht Sales

Testimonials

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