Anita’s role involves ensuring the financial systems she implements efficiently support both current activities and the future growth of the business.

Anita began her career in marine in 1988 when she joined Princess Yachts and has worked across a broad spectrum of the business in senior roles, including finance, planning and production. Understanding the strategic and financial perspective through 30 years’ experience combined with an MBA, Anita has led several cross-functional initiatives to deliver optimal processes and procedures.

Anita Gruitt 3

Anita’s decades of experience means she is best-placed to oversee the entire process, making sure that everyone at Setag delivers on their responsibilities.

Outside of the business, Anita enjoys spending time with family and friends and participating in many sporting activities including cold water swimming, skiing and golf.

Princess 30M
Brilliant boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales


Don't just take our word for it...