Anita Gruitt | SETAG Yachts

Anita’s role involves ensuring the financial systems she implements efficiently support both current activities and the future growth of the business.

Anita began her career in marine in 1988 when she joined Princess Yachts and has worked across a broad spectrum of the business in senior roles, including finance, planning and production. Understanding the strategic and financial perspective through 30 years’ experience combined with an MBA, Anita has led several cross-functional initiatives to deliver optimal processes and procedures.

Anita’s decades of experience means she is best-placed to oversee the entire process, making sure that everyone at Setag delivers on their responsibilities.

Outside of the business, Anita enjoys spending time with family and friends and participating in many sporting activities including cold water swimming, skiing and golf.

Chris portrait

Chris Gates

The former CEO of Princess Yachts, Chris spent 31 years growing one of the leading brands in the luxury yacht sector, he now embarks on his own journey launching SETAG.

Supply Chain Director

Laura Prynn

Laura is a Supply Chain professional with over 20 years’ experience in Luxury Yacht manufacturing, leading teams in the delivery of exceptional customer service and operational performance.

Romi Vildrac

Originally from France, Romi moved to the UK and joined Princess Yachts as a Carpenter over 20 years ago, specialising in crafting beautiful bespoke furniture pieces. Romi brings to SETAG an unmatched attention to detail, with ingrained quality and care.

With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.

Delighted SETAG customer - Squadron 42 owner

Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!

Briony Newington - Founding Partner, Fairline Yachts.

The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.

Delighted SETAG customer - Princess 61 owner

If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"

Miles Morehouse – Marketing Director, Fairline

We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!

Delighted SETAG customer - Targa 50GT owner

I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.

David King - Founder, Princess Yachts.

That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.

Delighted SETAG customer - Targa 47 owner

The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.

James Barke – Managing Director of Boats.co.uk

Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.

Delighted SETAG customer - Princess 460 Owner

We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.

Christopher Head – Group Sales Director for Sunseeker London Group

You have put Princess magic into our beloved Broom.

Delighted SETAG customer - Broom 370 owner

Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.

Colin Capewell - Managing Director of Princess Motor Yacht Sales

Testimonials

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