At Setag, we typically offer 3 levels of service – all completed with the same exceptional level of detail and Craftsmanship.
Of course, all projects are bespoke and differ hugely in their specification and are always treated independently of one another.
User the slider to see the transformation from old to new.
We look forward to realising The Art of The Possible with you.
Imagine walking into your dream home and just accepting you have to live with the previous owner’s taste in design. The first thing anybody wants to do is to stamp their own personality on the place where they will spend most of their time.
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Briony Newington the Founding Partner of Fairline Yachts and wife of Sam Newington, joins David King the founder of Princess Yachts by endorsing the work that we, SETAG Yachts, are already accomplishing.
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Our Squadron 58 design & refit project has been reviewed by AQUAHOLIC & Boats.co.uk who have both given her, and us, glowing reviews! Check out their videos to see her in all her glory.
Find Out MoreWhere we are – and where we’re headed next…
It’s now 12 months since we launched onto the market, spurred by a game-changing idea from our founder, Chris Gates: one that – like all the best ideas – was so simple it seemed amazing that no-one had thought of it before.
Put simply, it was to introduce a ‘third way’ in the luxury yacht market: one that allows you to refit a pre-owned yacht so that it’s as good as new, at a fraction of the cost. In short, to fall in love with your boat, all over again.
‘The pre-owned market doesn’t have to be what you assume it is,’ explains Chris. ‘The intriguing thing is that most of our business is coming from boats that are loved and are in excellent condition, but they’re in need of modernising – we’re not talking about a boat that’s a wreck, that’s a ‘doer-upper. There’s such a huge market out there of boats that are in good condition, and people love them but they just date so fast. And people are beginning to understand that now.’
So where are we now? One year on, we have 12 finished projects, 21 live in the pipeline and are in the delightful position of being pushed to grow our business thanks to the demand from customers. ‘It really is starting to give people an alternative,’ adds Chris. ‘Anyone we talk to seriously about a project, we end up winning the work. So that shows you that if you get the offering right, people will consider it over buying a new boat. I think once people start giving it serious consideration, it’s really a no-brainer.’
If anything, the customer is leading the way, seeing the benefit to them faster than the general trade has. ‘In truth, the end user has almost gazumped them, and understood that they can take their boat and, instead of upgrading to a brand new boat, turn what they have already into something really special,’ says Chris. ‘And that’s a great opportunity to us because we’re talking to a much bigger audience.’ Even better, with the enthusiasm we’ve seen from the projects we’ve completed, our customers have become our greatest advocates, showing the end result off to their boating friends, which in turn leads to supplementary business for us.
We know the quality of our work speaks for itself – but of course it doesn’t hurt to have some satisfied owners spreading the word too. And with people looking for more sustainable options in every aspect of their lives, we can add longevity to their cherished boats (not forgetting that we recycle the kit that we take off wherever we can and specify sustainable materials in our designs). But the real driver is the economics of it: the fact that you can take something that is mechanically sound, or fix the issues that you’re concerned about, and redesign the interior in a modern luxurious scheme to rival the new of today at a massive saving compared to a new yacht – and with a company that you can trust to deliver.
As for the next 12 months: we aim to consolidate on what we have done already, to continue to build awareness along with the capacity to deal with the demand, and to have Setag recognised as the established alternative in people’s thinking when it comes to boat ownership.
‘It’s bedded in, we’ve got roots now, we’ve got new offices at Queen Anne’s Battery in Plymouth, and there’s a full time workforce,’ says Chris. ‘We’ve got relationships with people in the industry, where our message is being told and understood. We’ve got positive advocates out there for what we’re doing. We see massive growth going forward, but we’re in no rush to get there – we want to build off quality and satisfied customers. The key is to be considered… I’m confident we’ll continue to win more business.’
There has never before been a qualified service comparable to that which we offer at Setag: total renovation and refurbishment of your yacht from start to finish.
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Nick Burnham from the hugely popular YouTube channel Aquaholics sat down with Jonathan and Helen, the owners of the beautiful Squadron 42 we Remastered. Hear what they had to say about their experience working with us.
Find Out More Our Squadron 58 design & refit project has been reviewed by AQUAHOLIC & Boats.co.uk who have both given her, and us, glowing reviews! Check out their videos to see her in all her glory.
Find Out MoreBook a bespoke design service with SETAG.
Book an appointment during the South Coast Boat Show with the world’s leading Design & Refit specialists for pre-owned Fairline, Sunseeker and Princess yachts.
With over 200 years’ combined experience working for these three great brands – we create bespoke environments, designed to your taste using the original craftsmen who built your yacht in the first place.
During the South Coast Boat Show, 6th – 8th May at Ocean’s Village, schedule an appointment with us aboard your yacht to realise the Art of The Possible and begin the bespoke design process.
With no compromise.
This 2009 Targa 47, was Remastered within 6 weeks at our HQ in Plymouth. The owners, Mr & Mrs Hildyard, first engaged with us at Southampton International Boat Show in 2021 and were encouraged by our proposal of breathing new life into their beloved but dated yacht.
We bring luxury to the pre-owned market. All the benefits of new – at incredible value.
Fall in love with your boat all over again.
At SETAG we are committed to generating positive change for people and for the environment by building responsible and sustainable considerations into every stage of our refits – and of course, the simple act of ‘recycling’ an existing yacht is the ultimate in upcycling.
Book an appointment with Setag aboard your yacht during the South Coast Boat Show.
Contact us today to schedule a meeting.
[email protected]
01752 648618
Join us to discover true luxury in the pre-owned yacht market.
We offer a truly bespoke service that celebrates the value of craftsmanship. From cutting-edge design and technology, Setag is committed to the highest standards at every stage of the process.
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“We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, get it SETAG’d.” – Targa 50GT Owner.
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We’re ready to redefine, refit and remaster your yacht, according to your needs. Get in touch today to Realise the Art of the Possible.
Find Out MoreWe recently completed an exterior upholstery only upgrade on a 2014 Princess 43.
The boat remained on the owners berth in Weymouth for the project – once the design and the material specification was signed off – one of our skilled Craftsman visited the boat to remove all the upholstery and bring back to our HQ in Plymouth.
We use the old upholstery to assist with the pattern making of the new – importantly ensuring the fastening poppers or zips etc are in the exact right position; one of many helpful reasons to pattern off existing furniture.
We then manufacture the new seating, including all new foams – to a bespoke design agreed between the client and our design team.
The exterior upholstery has been modernised in a bold manner, using elegant, contrasting panels used in a way to completely transform the spaces. Along with a contrast stitched SY logo detail in the centre of the cockpit, flybridge and helmseat.
Discover each space here, starting with the Before.
There has never before been a qualified service comparable to that which we offer at Setag: total renovation and refurbishment of your yacht from start to finish.
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As part of the Targa 47 refit project, we remodelled the helm. From a complete new instrument layout, to new dash panels incorporating the latest state of the art navigation technology, new VHF and a complete respray of the consol – we have significantly modernised the helm rivalling that of a new factory build.
Find Out More We offer a truly bespoke service that celebrates the value of craftsmanship. From cutting-edge design and technology, Setag is committed to the highest standards at every stage of the process.
Find Out MoreWith SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.Delighted SETAG customer - Squadron 42 owner
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.James Barke – Managing Director of Boats.co.uk
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.Colin Capewell - Managing Director of Princess Motor Yacht Sales
Don't just take our word for it...
