We are delighted to announce that SETAG will be exhibiting at the Southampton International Boat Show for the fourth year running. The 55th edition of the show will feature everything the leisure marine industry has to offer, including our largest project to date – the unique Princess 72.
Come along to visit our team at Stands M825 – M827 to explore an inspiring project that truly encapsulates the SETAG way – bespoke design, personalised service and new boat quality… all at untouchable value for money. Be sure to book an appointment with Chris Gates, CEO of SETAG Yachts, to discuss your bespoke refit journey.
SETAG is thrilled to unveil our latest and most ambitious project to date: the complete transformation of a 2013 Princess 72 – a true representation of our expertise.
We have completely stripped the yacht and rebuilt her to a custom personalised specification, along with extensive engineering rework. This project embodies SETAG’s philosophy, demonstrating how a pre-owned yacht can be elevated to surpass even the most opulent new builds, offering unparalleled value for money.
Discover the before and during images of the 2013 Princess 72 – for an exclusive preview of the after, visit us at the show.
In the meantime, we invite you to explore more of our bespoke design and refit projects.
Our Projects
During our time at the show, we are committed to making time to connect with you and provide detailed information about our services. Chris Gates, the CEO of SETAG Yachts, is available for dedicated appointments to discuss starting your bespoke Design & Refit journey. This is your chance to collaborate with a leading expert in the field and discover how SETAG can elevate your yacht to new heights of luxury.
Book An Appointment
Experience everything you would usually expect to see at this international boat show, plus the opportunity to explore The Third Way in purchasing your yacht – a sustainably conscious entry into boating through our expert Design & Refit service.
SETAG guests can enjoy a special discounted rate on general admission tickets – just £19.99 (£29.99 face value) for Any One Day of the show. Use the unique code SETAGYACHTS to purchase your tickets.
Find out more and book your tickets to the show by clicking the button below.
Explore below completed Design & Refit projects. We pride ourselves on our ability to produce high-quality factory standard refits within, on average, 4-5 weeks. Meaning we can still return your beloved new yacht back to you within just over a month, ready for your enjoyment
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We believe so, yes. Particularly from our perspective – focusing on luxury bespoke yacht refits, we can therefore approach this slightly differently. In answering this question, we believe the emphasis should be on the value added through customisation, unique design, and the overall quality of the refitting work. In short, a SETAG Yachts refit add’s value.
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From earthy colour palettes, tiles & patterns to slow interior design, our Design team take a closer look at the trends that will make it big in 2024.
Find Out MoreWe pride ourselves on delivering unparalleled design & refit projects, no matter where our projects take us. From Inverkip in Scotland to the serene waters of Lake Windermere and across Europe, we have consistently demonstrated our commitment to excellence.
Working away from our headquarters involves meticulous planning and logistics. Each project presents unique challenges, but it’s these challenges that drive us to innovate and excel. Our approach begins long before the project work content begins, with detailed project planning that includes….
Discover more from Laura Prynn, our Supply Chain Director.
Discover more
Our portfolio of completed projects speaks volumes about our capacity and dedication. Whether it’s the tranquil lakeside of Windermere, the bustling docks of Portsmouth, the charming coast of Essex, or diverse locales across Europe, we have consistently delivered exceptional results.
Working away from Plymouth is more than just a logistical challenge; it’s an opportunity to showcase our commitment to luxury, quality, and client satisfaction. We overcome the complexities of remote projects to deliver results that exceed expectations, providing distance is no barrier to excellence.
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Our team is our greatest asset. We take pride in having some of the most skilled and dedicated professionals in the marine industry. Whether it’s technical expertise, designers, project management, or our craftsmen – they are the best in the business. They bring extensive knowledge, unwavering dedication, and a keen eye for detail to every project.
When working away from home, our team’s cohesion and professionalism shine the brightest. They adapt swiftly to new environments, ensuring that every project is executed to the highest standards, regardless of location.
We understand that each project is unique and requires a tailored approach. Here’s how we ensure that we deliver the best, every time:
Our exceptional service is available wherever your yacht is located. Find out below how we can work together…
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For bespoke design & refit projects that transcend boundaries and deliver unmatched quality, trust SETAG. Contact us today to discuss your next project and experience the luxury of working with the best in the business.
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It’s incredible to think that three years have flown by since we embarked on our journey to revolutionise the luxury yacht market. Reflecting on our progress – it’s clear that our dedication to quality, value for money, innovation and customer satisfaction has propelled us forward and our commitment to excellence will undoubtedly push us towards even greater success in the years to come.
Find Out More From earthy colour palettes, tiles & patterns to slow interior design, our Design team take a closer look at the trends that will make it big in 2024.
Find Out More
Featured in The Times Online as one of the top brands offering exceptional quality in everything we do. We offer a new level of luxury through our complete, holistic approach to yacht refurbishment. Discover all about the luxury brands you need to know, including SETAG.
Find Out MoreWe believe so, yes. They are mainly an investment in what makes us happy – our life enjoyment. But financially, particularly from our perspective – focusing on luxury bespoke yacht refits, we approach this slightly differently. In answering this question, we believe the emphasis should be on the value added through customisation, unique design, and the overall quality of the refitting work. Giving a new boat feel & finish at a fraction of the price of new.
Working away from our headquarters involves meticulous planning and logistics. Each project presents unique challenges, but it’s these challenges that drive us to innovate and excel. Our approach begins long before the project work content begins, with detailed project planning that includes….
Discover more from Laura Prynn, our Supply Chain Director.
Discover more In the more traditional sense of financial return associated with investments – several SETAG’d yachts have sold & the clients have experiences a premium…they have made back their refit investment and then some.
Our exceptional service is available wherever your yacht is located. Find out below how we can work together…
Find out more In most cases, the total cost of purchasing and custom-refitting a pre-owned yacht can be less than buying a new yacht of comparable size and specification. This lower initial investment can create room in your budget for custom refurbishments…and arguably, can be seen as a better allocation of financial resources, delivering more value for money.
Our portfolio of completed projects speaks volumes about our capacity and dedication. Whether it’s the tranquil lakeside of Windermere, the bustling docks of Portsmouth, the charming coast of Essex, or diverse locales across Europe, we have consistently delivered exceptional results.
Working away from Plymouth is more than just a logistical challenge; it’s an opportunity to showcase our commitment to luxury, quality, and client satisfaction. We overcome the complexities of remote projects to deliver results that exceed expectations, providing distance is no barrier to excellence.
Discover more We understand that each project is unique and requires a tailored approach. Here’s how we ensure that we deliver the best, every time:
Whilst a yacht, in the traditional sense, might not be considered a “good investment” due to depreciation and maintenance costs, the perspective shifts when considering the added value through a bespoke refit. For someone looking at a yacht purchase and refit from a lifestyle and enjoyment perspective, coupled with the unique advantages of a custom design and sustainable practises, investing in a refit by us, we believe, can be considered a good investment.
The key is focusing on the broader definition of “investment”, including personal enjoyment, unique design, and sustainability, rather than solely on financial returns. However, purchasing pre-owned and refitting will always remain a smaller investment than purchasing brand new.
Contact
It’s incredible to think that three years have flown by since we embarked on our journey to revolutionise the luxury yacht market. Reflecting on our progress – it’s clear that our dedication to quality, value for money, innovation and customer satisfaction has propelled us forward and our commitment to excellence will undoubtedly push us towards even greater success in the years to come.
Find Out More From earthy colour palettes, tiles & patterns to slow interior design, our Design team take a closer look at the trends that will make it big in 2024.
Find Out More Featured in The Times Online as one of the top brands offering exceptional quality in everything we do. We offer a new level of luxury through our complete, holistic approach to yacht refurbishment. Discover all about the luxury brands you need to know, including SETAG.
Find Out MoreIt’s incredible to think that three years have flown by since we embarked on our journey to revolutionise the luxury yacht market. From a simple yet game-changing idea by our founder, Chris Gates, SETAG Yachts has soared to new heights – establishing ourselves as the go-to for yacht refits.
Reflecting on our progress within three short years – it’s clear that our dedication to quality, value for money, innovation and customer satisfaction has propelled us forward.
Working away from our headquarters involves meticulous planning and logistics. Each project presents unique challenges, but it’s these challenges that drive us to innovate and excel. Our approach begins long before the project work content begins, with detailed project planning that includes….
Discover more from Laura Prynn, our Supply Chain Director.
Discover more Our clients prove to be our greatest champions. Their satisfaction with the transformations we create has become a powerful testament to our expertise and dedication. Through word of mouth and enthusiastic showcases of their refurbished vessels, they’ve become invaluable ambassadors of SETAG, expanding our reach within the boating community.
We understand that each project is unique and requires a tailored approach. Here’s how we ensure that we deliver the best, every time:
We continue to expand in terms of infrastructure & operations. Our offices serve as a hub for creativity and collaboration, while our growing team of skilled professionals ensures that each project receives the attention to detail it deserves. We’ve solidified relationships within the industry, amplifying our message and reinforcing our reputation as trailblazers in yacht refits.
Whilst a yacht, in the traditional sense, might not be considered a “good investment” due to depreciation and maintenance costs, the perspective shifts when considering the added value through a bespoke refit. For someone looking at a yacht purchase and refit from a lifestyle and enjoyment perspective, coupled with the unique advantages of a custom design and sustainable practises, investing in a refit by us, we believe, can be considered a good investment.
We look to the future with great confidence & excitement – knowing that our reputation for quality precedes us and that the best is yet to come.
Thank you to our valued team, clients, partners, and supporters for joining us on this remarkable voyage.
Here’s to many more years of transforming dreams into a reality, one yacht at a time.
It’s incredible to think that three years have flown by since we embarked on our journey to revolutionise the luxury yacht market. Reflecting on our progress – it’s clear that our dedication to quality, value for money, innovation and customer satisfaction has propelled us forward and our commitment to excellence will undoubtedly push us towards even greater success in the years to come.
Find Out More From earthy colour palettes, tiles & patterns to slow interior design, our Design team take a closer look at the trends that will make it big in 2024.
Find Out More Featured in The Times Online as one of the top brands offering exceptional quality in everything we do. We offer a new level of luxury through our complete, holistic approach to yacht refurbishment. Discover all about the luxury brands you need to know, including SETAG.
Find Out MoreWith SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.Delighted SETAG customer - Squadron 42 owner
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.James Barke – Managing Director of Boats.co.uk
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.Colin Capewell - Managing Director of Princess Motor Yacht Sales
Don't just take our word for it...
