At a Glance –

SuperYacht Quality

Our most comprehensive project to date – involving stripping the boat back to beyond its skeleton for a complete rebuild – meaning that practically everything you are able to see in the final refit has been changed and updated.

After our refurbishment on the left. Before on the right hand side.

A Sustainable & Bespoke Masterpiece

We pride ourselves on creating exceptional, tailor-made yachts that capture the vision and aspirations of our clients. This project is a testament to this philosophy – a comprehensive and innovative transformation that touched every element of the yacht.

This project stands out not only for its level of customisation, but also for the sustainablity and cost-effectiveness it achieved.

Our client, an individual with the resources to purchase a brand-new yacht, opted instead for a more sustainable approach by choosing to invest in a pre-owned yacht. His decision was driven by a desire to save both time and money while contributing to eco-conscious luxury by repurposing an existing vessel.

The result?…

A show-stopping, fully customised yacht that rivals any new-build on the market.

Client Objectives:

  1. Cost Efficiency: Maximise value without compromising on luxury by acquiring a pre-owned yacht and customising it to fit his unique preferences.
  2. Sustainability: Reduce the environmental footprint by opting for a pre-owned vessel instead of a brand-new build.
  3. Customisation: Create a yacht that reflects his personal brand and lifestyle, incorporating unique features, luxury materials, and bespoke elements throughout.
  4. Time-Saving: Avoid the long lead times associated with new builds and enjoy a yacht that was available almost immediately after the SETAG process.

The Master Cabin has a new TV feature column, formental cherry blossom silk embroidered artwork as feature headboard that is hand stitched, a starboard sofa and wine fridges.

After our refurbishment on the left. Before on the right hand side.

The Journey

We assisted in the search for this vessel and held the customers hand from start to finish. We sourced this boat in Turkey, organised the survey & transport of the boat from Turkey to our HQ in Plymouth.

Speed & Efficiency

One of the key advantages of SETAG refit projects like this, is the speed with which they come together. While new builds often require long lead times of over 18-24 months, this pre-owned yacht was ready for a refit almost immediately. Then, once with us in Plymouth, the entire refit project took only 4 months to compete.

This project was quick even by our own standards – given the enormity of work completed. But to ensure we hit deadlines set by the client, we mobilised a team out to Turkey right at the start of the project when the shipping to the UK was delayed. This meant we could start on time with no delay.

Client Testimonial

Working with SETAG was a game-changer. I could have gone the traditional route of a new yacht, but their innovative approach to customisation & craftsmanship gave me exactly what I wanted – without the long wait or excessive cost. The fact that refitting an existing yacht is a more sustainable option was a further factor in my consideration. And who better to complete the work, than the team who designed, manufactured, engineered, and built the yacht in the first place. She now feels completely personal, reflecting both our taste and my brand. I now have a yacht that has a much higher quality and specification than I would have got with a new one. For me it’s a ‘no brainer’ and the SETAG team were simply exceptional on every level as well as a dream to work with.” – Princess 72, Owner.

Comprehensive Customisation

Every inch of the yacht has been reimagined to align with the client’s vision. The design process was collaborative, with our Design team working closely with the clients to understand their exact requirements. The clients company logo and branding were subtly integrated throughout the yacht, lending a personal touch and a sense of ownership.

A Refit Series

Nick Burnham, from Aquaholics documented our most comprehensive project to date with a series following along from start to finish.

Discover the After video here…the Before & During episodes are also available to watch on his channel.

Considering a Design & Refit project?

Experience the thrill of owning a bespoke masterpiece

At a Glance –

Gentlemans Cruiser

Originally designed as a gentleman’s cruiser, the Oyster LD43 embodies timeless elegance. However, after nearly two decades, she was due for an upgrade to meet contemporary design standards and technology expectations.

After our refurbishment on the left. Before on the right hand side.

Classic Charm

The concept of a “gentleman’s cruiser” is deeply rooted in a tradition of understanding elegance, performance and refinement. These vessels are designed not for sheer speed but for sophistication, leisurely cruising experience that exudes timeless class. The Oyster LD43 perfectly embodies this style, with its graceful lines, practical layout, and attention to comfort and detail.

The Cockpit upholstery was updated with beautiful fabrics that are not only stylish but also highly resistant to wear, UV exposure and moisture. The new colour palette and textures were carefully selected to enhance the overall ambiance, offering a more inviting and sophisticated environment for guests.

After our refurbishment on the left. Before on the right hand side.

Impact

A triumph of luxury yacht customisation. We’ve breathed new life into this classic cruiser, making her not just relevant but highly desirable in today’s market. The enhanced comfort, updated technology, and revitalised aesthetics offer a cruising experience that blends tradition with modern luxury.

Considering a Design & Refit project?

Experience the thrill of owning a bespoke masterpiece

At a Glance –

Why blend in, when you can stand out.

After our refurbishment on the left. Before on the right hand side.

One of a kind

We pride ourselves on turning ordinary yachts into extraordinary masterpieces. This recent project, epitomises our commitment to bespoke craftsmanship and innovative design. This case study delves into how we took a bland, uninspired beige yacht, and turned it into a stunning, high-end, one-of-a-kind space that truly stands out.

This project has also had a significant engineering overhaul – with enough battery power to run silently overnight and top-spec’d audio visual throughout the boat.

Our client’s dream: a bold and unique space

They desired a yacht that would reflect their bold personality and distinctive style – an yacht that was vibrant, electric, and unmistakably unique. This vision set the stage for a complete transformation, embodying the theme: “Why blend in, when you can stand out.”

One of one

We believe in pushing the boundaries of traditional yacht design. Our philosophy is centered around created unique, custom-tailored yachts that reflect the individual tastes and lifestyles of our clients. Unlike production builds designed for the masses, our bespoke services ensure each project is a singular work of art.

After our refurbishment on the left. Before on the right hand side.

Embracing Reds and Clashing Tones

One of the most striking aspects of this transformation is the use of bold, clashing colours. Reds, purples, oranges and other vibrant tones were meticulously chosen to create a dynamic and energetic atmosphere. While this might seem unconventional, our expert designers along with the client, ensured that these colours harmonised beautifully, resulting in an interior that is both eye-catching and cohesive.

Custom Features: Creating a Truly Bespoke Yacht

Every element of the Broom 42CL is customised to the client’s specifications. From bespoke furniture pieces and unique lighting fixtures to custom-designed cabinetry and high-end materials, no detail was overlooked. The yacht now features a state-of-art entertainment system, luxurious cabins and a beautiful gourmet galley, all tailored to enhance the onboard experience.

Craftsmanship and Detail: The Art of High-end Design

Our skilled artisans and craftsmen dedicate countless hours to perfecting every aspect of the yacht. Handcrafted details, precision engineering, and the finest materials come together to create a space that exudes luxury and sophistication. This attention to detail ensures that the yacht is not only beautiful but also functional and liveable.

When you choose SETAG, you choose to stand out, not blend in.

A Refit Series

Nick Burnham, from Aquaholics documented our most comprehensive project to date with a series following along from start to finish.

Discover the After video here…the Before & During episodes are also available to watch on his channel.

Considering a Design & Refit project?

Experience the thrill of owning a bespoke masterpiece

At a Glance –

After our refurbishment on the left. Before on the right hand side.

Interior Transformation

The interior of this yacht underwent a meticulous overhaul. The Companionway steps we modernised for better accessibility and added practical storage solutions. The Saloon seating was reimagined with new foams and upholstery, while thoughtful additions like a deep drawer and contemporary handrails enhanced both utility and style.

Commitment to Quality

This yacht has not just been restored, but truly remastered. The result is a yacht that stands as a testament to timeless design, modern innovation, and exceptional craftsmanship. This project highlights our ability to breath new life into classic vessels, ensuring they remain cherished possessions for many years to come.

Engineering and Technical Improvements:

Attention to detail extended to the yacht’s engineering systems. We added a holding black tank and fitted a new toilet system. A thorough audit to the electrical systems ensured that everything was up to modern standards, enhancing both safety and reliability.

This transformation has made a substantial impact, turning a vessel that was showing her age into a rejuvenated gem ready to sail into the future with renewed grace and reliability.

Considering a Design & Refit project?

Experience the thrill of owning a bespoke masterpiece

With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of Boats.co.uk
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales

Testimonials

Don't just take our word for it...