At a Glance –

Why buy new?

Have the boat of your dreams

New boat quality at pre-owned prices.

After our refurbishment on the left. Before on the right hand side.

We find two types of clients – firstly, the one who has a boat that he knows, understands, is comfortable with and has probably already invested significant money in making sure he is safe at sea, but the boat looks tired. Before SETAG, his choices would have been – to run the risk and cost of changing what he knows for something he is unsure of, or to update in stages across the years with multiple suppliers involved.

Secondly, there is the owner, like this V62s owner, that considers new but weights up the economic benefits, and benefits in timing, of buying a pre-owned boat and putting it straight into refit with us. We have a good number of these in build – these clients are making a sensible more economical, more sustainable choice.

This client now has something unique, modern, looking and smelling like it’s just left the factory, for an absolute fraction of the price of new.

This particular boat was bought pre-owned in Scandinavia, transported by sea straight to our HQ in Plymouth for her refurbishment and then shipping to the Mediterranean 4 months later ready for the owner to enjoy the season.

We worked intimately with the client on every detail to achieve his and our vision of creating the worlds best V62s.

Owner Testimonial

“Working with SETAG to create my bespoke yacht has been the coolest process. From the moment I embarked on this journey, I knew I was in good hands. The entire process has been fun, fulfilling and filled with excitement and anticipation.

Their team’s dedication to providing exception customer service is unmatched. They understood my vision and skilfully guided me through the entire process. Collaborating with the team of experts has been an enriching experience. They walked me through each aspect, ensuring no detail was overlooked. It was incredible to witness the gradual transformation of my dreams into a reality first hand, and they flawlessly executed every specification to create the perfect boat for me.


As the project unfolded, I felt connected to every stage of the yacht’s development. From selecting the finest materials to customising the interior design, every decision felt like a reflection of my personality and preferences.

Now, as I am making the most of the season aboard, I am overwhelmed with joy. It’s not just a boat; it’s a masterpiece crafted exclusively for me.

To anyone considering such an adventure, I wholeheartedly recommend SETAG as the ultimate partner to make your dreams a breath-taking reality.” – V62s Owner

No longer bound by the constraints of conformity, your yacht becomes a canvas for creativity, enabling you to indulge in a personalised sanctuary on the open seas. From the sleek exterior lines to the lavish interior spaces, every element is carefully considered, crafted, and tailored to your discerning taste.

Discover the extraordinary possibilities and embark on a voyage that is truly yours.

Project Video

Discover the stunning metamorphosis as this once ordinary vessel transcends its limitations and emerges as a captivating symbol of elegance and individuality.

In the remarkable process working with SETAG, every facet of the yacht undergoes a meticulous and artistic renovation. Our team of exceptional craftsmen and design experts work hand in hand with you, ensuring that every last detail reflects your unique vision and preferences.

Considering a Design & Refit project?

Experience the thrill of owning a bespoke masterpiece

We look forward to realising The Art of The Possible with you.

With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales


Don't just take our word for it...