This Princess 88 is entering an exciting new life as a charter yacht. With this in mind, it was imperative to design a practical space that can deal with a busy environment and continue to look as great as the day it was installed, for many years to come.

Now proudly standing at the entrance of this space sit 2 Donnely chairs, designed by ‘The Sofa & Chair Company’. The keyhole back design adds visual interest and allows light to pass through the chairs achieving a more open and welcoming arrival into the Saloon area.

We start with the images at launch, only you will understand the impact after years of enjoyment given to previous owners.

The removal of a hard coffee table and addition of a round tan ottoman offers many functions within the space: as a coffee table, extra seating or a footstool, as well as providing another all-important splash of colour and visual drama. The previously dark curtains were dramatic in pattern – therefore, it was imperative to modernise them with a light, unobtrusive material that draped beautifully. Adding to this bright sophistication, we have updated the previous, heavily-patterned roman blinds with wide, light, matte Venetian slats that further lift the interior and add to the feeling of a bright, open space.

Additional comfort has been created in the dining area with the use of eight Byron dining chairs, again from the British design house The Sofa & Chair Company. Their simple design and low-back detail make this chair a modern, comfortable alternative that will stand the test of time. The deep teal upholstery is both hardwearing and stain repellent – providing a flash of colour that is perfect in a busy environment such as this.

Within the dining area, five timber-framed, fabric-wrapped panels will sit ceiling-to-floor length on the dining bulkhead. A fresh, textural fabric will be softly washed over with light provided by the stunning plaster-leaf wall lights by high-end British lighting designer Porta Romana.

A simple custom design to the sideboard leather, using beautiful saddle stitched leather, reflects the overall essence of quality and elegance in the space. A fresh re-covering of the ceiling panels in a light matte material welcomes this scheme into today’s – and even tomorrow’s – standards.

The overall visual drama is completed thanks to the introduction of a luxurious and tactile accessories package. This all-important final step ensures the scheme will make a lasting impression on anyone entering the boat.

More Case Studies

With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales


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