At a Glance –

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SuperYacht Quality

Our most comprehensive project to date – involving stripping the boat back to beyond its skeleton for a complete rebuild – meaning that practically everything you are able to see in the final refit has been changed and updated.

After our refurbishment on the left. Before on the right hand side.

A Sustainable & Bespoke Masterpiece

We pride ourselves on creating exceptional, tailor-made yachts that capture the vision and aspirations of our clients. This project is a testament to this philosophy – a comprehensive and innovative transformation that touched every element of the yacht.

This project stands out not only for its level of customisation, but also for the sustainablity and cost-effectiveness it achieved.

Saloon

The yacht has been totally transformed…the materials and technology used throughout – from upgrading the air conditioning and a state-of-the-art integrated Bang & Olufsen sound system – are super high-end; the level of design interaction is super yacht standard, as we would normally expect to see being spec’d on a 40+ M boat.

Swipe to see Before.

 

 

Our client, an individual with the resources to purchase a brand-new yacht, opted instead for a more sustainable approach by choosing to invest in a pre-owned yacht. His decision was driven by a desire to save both time and money while contributing to eco-conscious luxury by repurposing an existing vessel.

Saloon Cont.

The Saloon now boasts a statement ‘rise and fall’ portside bar unit with a marble top, the bar built around specified glasses to fit inside. The portside curved sofa has been completely restyled, while the starboard sofa has been redesigned. There is a new coffee table and new curvaceous dinette sofa with a matching oval dinette table. Feature lighting, and new headlining has been added, together with sidelinings and window linings throughout the entire yacht.

Swipe to see the Before.

The result?…

A show-stopping, fully customised yacht that rivals any new-build on the market.

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Galley

The Galley includes a new worktop and galley front, with a bookshelf design replacing the previous glass divider, and all new appliances added – with new crockery & glassware supplied from the previous Princess M-Class upgrade specification options.

Nothing has been overlooked on this project – we have created the best value for money mini super yacht.

Client Objectives:

  1. Cost Efficiency: Maximise value without compromising on luxury by acquiring a pre-owned yacht and customising it to fit his unique preferences.
  2. Sustainability: Reduce the environmental footprint by opting for a pre-owned vessel instead of a brand-new build.
  3. Customisation: Create a yacht that reflects his personal brand and lifestyle, incorporating unique features, luxury materials, and bespoke elements throughout.
  4. Time-Saving: Avoid the long lead times associated with new builds and enjoy a yacht that was available almost immediately after the SETAG process.

Helm

There are new helmseats at the dash, with an all-new navigation suite, new panelling and headlining, duckpond and console pod all re-covered. A complete electronics upgrade including Raymarine screens, i70s, autopilot, transducer, cyclones & VHF. 

The Master Cabin has a new TV feature column, formental cherry blossom silk embroidered artwork as feature headboard that is hand stitched, a starboard sofa and wine fridges.

After our refurbishment on the left. Before on the right hand side.

The Journey

We assisted in the search for this vessel and held the customers hand from start to finish. We sourced this boat in Turkey, organised the survey & transport of the boat from Turkey to our HQ in Plymouth.

Redefined by SETAG

Cabins

The cabins have been restyled with new headboards, window liners, leather wrap for outboard units and bulkheads, new bed upstands and bedside lights, and a new mirror TV in the Forward Cabin – for vanity unit usage or a TV at a flick of a switch.

 

Speed & Efficiency

One of the key advantages of SETAG refit projects like this, is the speed with which they come together. While new builds often require long lead times of over 18-24 months, this pre-owned yacht was ready for a refit almost immediately. Then, once with us in Plymouth, the entire refit project took only 4 months to compete.

This project was quick even by our own standards – given the enormity of work completed. But to ensure we hit deadlines set by the client, we mobilised a team out to Turkey right at the start of the project when the shipping to the UK was delayed. This meant we could start on time with no delay.

Exterior

The exterior features a new teak deck as well as all-new upholstery throughout, with feature lighting, exterior cameras, a complete replacement of all skin fittings and ball vales, a new glass aft Flybridge rail, with a custom-built aft sofa and the sunpad being completely removed & replaced with two bespoke-built curved bars. The foredeck sunpad has been restyled with an additional headrest to double up as a backrest (creating a bench set-up). In addition, there is a new Williams Tender with upholstering to match the main yacht – super yacht standard.

Client Testimonial

“Working with SETAG was a game-changer. I could have gone the traditional route of a new yacht, but their innovative approach to customisation & craftsmanship gave me exactly what I wanted – without the long wait or excessive cost. The fact that refitting an existing yacht is a more sustainable option was a further factor in my consideration. And who better to complete the work, than the team who designed, manufactured, engineered, and built the yacht in the first place. She now feels completely personal, reflecting both our taste and my brand. I now have a yacht that has a much higher quality and specification than I would have got with a new one. For me it’s a ‘no brainer’ and the SETAG team were simply exceptional on every level as well as a dream to work with.” – Princess 72, Owner.

Heads

Striking mother of pearl feature panels throughout the Heads means they are also enhanced with unique designs – stunning fusions of freshwater and saltwater pearl. Each piece is meticulously hand-placed – one design inspired by the vibrant bloom of sunflowers and the other elegance of freshwater pearls with the intricate design of delicate leaves. The individual movement of these sustainable pearls captivates the eye, with colours reflecting natural light and enveloping the space in a warm, luxurious ambiance.

Comprehensive Customisation

Every inch of the yacht has been reimagined to align with the client’s vision. The design process was collaborative, with our Design team working closely with the clients to understand their exact requirements. The clients company logo and branding were subtly integrated throughout the yacht, lending a personal touch and a sense of ownership.

Engineering

The project underwent major engineering works including upgrading the Air-conditioning from a Mediterranean spec to a Gulf spec & replaced all the chillers, new TVs throughout including modifying the Saloon flooring to fit a sufficient lifter and installing a mirror -tv in the Forward cabin. Shaft seals, 1,000 hour engine service, generator service, full lighting upgrade, wireless chargers, underwater lights, water purification system, Bang and Olufsen sound system throughout internally & externally…to name a few elements.

A Refit Series

Nick Burnham, from Aquaholics documented our most comprehensive project to date with a series following along from start to finish.

Discover the After video here…the Before & During episodes are also available to watch on his channel.

Considering a Design & Refit project?

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Sunseeker 75 – 2005

This Sunseeker 75 project is an extensive project to date with a very dramatic transformation – one which, like all our projects, we are immensely proud of. The project comprises of an entire interior refit – transforming the yacht into a contemporary modern space, oozing sophisticated hotel glamour. Discover new boat quality for pre-owned prices.

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Princess Yachts

We believe that true luxury evolves through a lifetime of dedication. But it is often hard to quantify what raises something to the level of a luxury product. It is more than a name or a logo: rather it is an attitude, a constant striving for perfection. Browse our transformations into yachts Unmistakably SETAG.

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Princess 72 – 2014

Working hand in glove with our 2014 Princess 72 client to create something truly personal to him – achieving the utmost luxury. Discover the ‘wow’ factor – a personally-tailored experience refitting your preowned yacht with SETAG.

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With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of Boats.co.uk
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales

Testimonials

Don't just take our word for it...