At a Glance –

Elegance, style & now, timeless in her design.

After our refurbishment on the left. Before on the right hand side.

Elevating Pre-Owned to New Boat Standards

Addressing Every Challenge: Your Refit Solution

As the project progressed, we encountered several challenges including severe leaks and mold issues, requiring significant time and attention to resolve – but of upmost importance before we progressed further with the refurbishment.

Timeless Revival: Modernising Dated Designs

We have breathed new life into this Princess 54 – redefining the boundaries of style and functionality on board. The worn-out interiors of yesteryear have been meticulously revitalised to resonate with the contemporary modern way and will now stand the test of time with their lasting design.

Reimagining Luxury

Our mission is clear: to craft a bespoke sanctuary tailored to the discerning tastes of our clients, all while delivering the quality and allure of a brand-new vessel – at a fraction of the cost of new. Guided by the client’s aspirations and our unwavering commitment to excellence – no detail is too small.

But our journey doesn’t end with aesthetics alone. The Princess 54 refit is a testament to innovation and functionality, where state-of-the-art technology and cutting-edge design seamlessly integrate to enhance the onboard experience. From intuitive navigation systems to bespoke entertainment solutions, every element is meticulously engineered to anticipate the needs of the modern voyager.

Project Video

Discover the beautiful transformation from old to new – accomplished with Great British craftsmanship and the signature SETAG twist.

Considering a Design & Refit project?

Experience the thrill of owning a bespoke masterpiece

With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales


Don't just take our word for it...