At a Glance –

Transformative Elegance: The minimalist refit

After our refurbishment on the left. Before on the right hand side.

A luxury yacht already notable for its design, transformed through selective updates. The refit exemplifies the impact of thoughtful, precise enhancements that elevate the overall aesthetic and functionality while remaining the vessel’s original charm.

Design Philosophy:

The design philosophy behind this refit project was to achieve a dramatic impact through minimal intervention. The quality of the design & craftsmanship lies in its subtlety; the updates blend seamlessly with the original elements, making it difficult to distinguish between what is new and what was always there. This approach ensures the yacht retains its classic appeal while embracing modern enhancements.

We start with the images at launch, only you will understand the impact after years of enjoyment given to previous owners.

Retained Areas:

We maintained the Heads & Forward cabin as they were in excellent condition and we, and the owner, wanted to avoid unnecessary changes so these were left untouched, aside from new carpet – showcasing a strategic approach to the refit.

Revitalising Luxury

A testament to the power of selective, high-quality updates. By focusing on specific areas and employing a minimalist approach, our team were able to transform this Portofino into a super cool, slick place to be. The result is a vessel that offers modern amenities and style without losing its original charm, demonstrating the skill and vision of the design team in achieving a seamless blend of old and new, crafted to perfection. 

Project Video

Discover the beautiful transformation from old to new – accomplished with Great British craftsmanship and the signature SETAG twist.

Owner Testimonial:

As proud owners of this Portofino 48, we are thrilled with the transformation of our yacht into a bespoke space. The selective updates have elevated its elegance while blending seamlessly with the original design. The SETAG team did a fantastic job, achieving a dramatic impact with minimal intervention. Thank you for turning our vision into a reality – we couldn’t be happier!” – Portofino 48, Owners.

Considering a Design & Refit project?

Experience the thrill of owning a bespoke masterpiece

With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales


Don't just take our word for it...