The journey of designing a bespoke interior always begins with the client. What may seem obvious or ‘just right’ to one person might feel wrong to the next, so the process begins with learning to understand, articulate and translate their individual tastes.

“I start every project by getting to know a bit about our client’s lifestyle and their thoughts for the function of the space. With this I then build up a sense of the mood they are trying to achieve via an abstract colour and texture concept,” explains Sarah Luck, our Design Director.

2. An interior designed for you

‘My approach in design is always to fully understand the customer or the brief before I presume to compose a design, and then equally important is knowing when to stop designing,’ he explains. ‘It is so often the downfall of many designers, in trying to demonstrate their talent by unnecessary embellishment, which so often divides opinion, adds cost and offers little or nothing in terms of functionality.’

Alexis Rollings-Walsh, Creative Director with over a decade of experience at Sunseeker, agrees. The process of designing a luxury yacht interior can be both intimidating as well as exciting, so she feels it is important to take the client with them along the journey, explaining exactly what it entails.

“Listening and collaborating with the client is the most exciting part of the process and creates a very important energy and understanding for the project,” she says. “No two clients are ever the same and as much as my role is to guide and create their dream interior, it is also a pleasure to learn and take inspiration from clients and their ideas of how their interior design should evolve. The role as interior designer is always one of learning and understanding how others live.”

With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales


Don't just take our word for it...