Starting at Princess Yachts as an apprentice carpenter aged 16, Rory honed his craft in boat building before transitioning into Aftersales as a Warranty Technician at 22. For over a decade, he travelled extensively, providing expert technical support worldwide. His versatility and resourcefulness led to his promotion to Aftersales Support Manager – a role where he showcased his adaptability and problem-solving skills.

Now at SETAG, Rory brings his multifaceted expertise, making him an invaluable asset to our team.

Rory will ensure your yacht is meticulously remastered to your exact specifications, working closely with the team to deliver a result that surpasses your expectations. His commitment to quality and attention to detail bring the SETAG vision to life.

In his spare time, Rory enjoys spending quality time with his family and socialising with friends. Living in the South West offers the perfect proximity to the beach, allowing him to make the most of his love for the sea.

Case Studies Landing Page
Head of Upholstery

Adrian White

The creative force behind our Upholstery department – with a wealth of experience spanning three decades, Adrian is a master of his craft. For the past 20 years, Adrian has been an integral part of the development of all upholstery within Princess Yachts. Now bringing his meticulous attention to detail, beautiful mastery and adept problem-solving skills to SETAG.

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Marine Engineer

Mark Wilkinson

Mark brings over 35 years of extensive experience in the luxury yacht industry to his role. With a solid background in engineering design, production management, technical support and project management, Mark has honed his skills in resolving technical issues, providing solutions, and overseeing production processes.

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Sales Support Executive

Anna Lugger

Anna’s career has been shaped by her passion for interior design, particularly within the dynamic world of yachts. Previous experience at Princess Yachts and for high-end residential design houses has proved invaluable as curating bespoke furniture designs and space-saving solutions for luxury yacht interiors is vital for SETAG.

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With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of Boats.co.uk
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales

Testimonials

Don't just take our word for it...