During his time at Princess Yachts, Phil was responsible for introducing a more process-orientated approach to Quality, as well as working closely with all stakeholders to ensure that the correct technical solution was always found to integrate with all aspects of the yacht. He travelled extensively, not just visiting customers and boat and trade shows, but also working with the purchasing department and visiting suppliers worldwide to ensure that Princess received the best quality products, on time to give the customers the best Yachting experience.

Phil Heys

The sea has always been part of his life, having been brought up living on the cliff edge at Wembury near Plymouth in a family of keen sailors, learning to sail at the age of seven. He is married with two adult children and now spends his leisure time off-road driving and supporting off-road activities, as well as enjoying the beautiful scenery and walks that North Cornwall offers.

Phil will work with you to achieve all of your engineering requirements, working closely with Laura, our Supply Chain Director, to ensure all the correct components are specified. He will also set the for standards for our technicians, including the right test protocols which will guarantee quality.

Speed boat
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of Boats.co.uk
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales


Don't just take our word for it...