Phil Heys | SETAG Yachts

During his time at Princess Yachts, Phil was responsible for introducing a more process-orientated approach to Quality, as well as working closely with all stakeholders to ensure that the correct technical solution was always found to integrate with all aspects of the yacht. He travelled extensively, not just visiting customers and boat and trade shows, but also working with the purchasing department and visiting suppliers worldwide to ensure that Princess received the best quality products, on time to give the customers the best Yachting experience.

The sea has always been part of his life, having been brought up living on the cliff edge at Wembury near Plymouth in a family of keen sailors, learning to sail at the age of seven. He is married with two adult children and now spends his leisure time off-road driving and supporting off-road activities, as well as enjoying the beautiful scenery and walks that North Cornwall offers.

Phil will work with you to achieve all of your engineering requirements, working closely with Laura, our Supply Chain Director, to ensure all the correct components are specified. He will also set the for standards for our technicians, including the right test protocols which will guarantee quality.

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Chris Gates

The former CEO of Princess Yachts, Chris spent 31 years growing one of the leading brands in the luxury yacht sector, he now embarks on his own journey launching SETAG.

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Design Director

Sarah Luck

Sarah is the former Lead Creative Designer at Princess Yachts and Founder / Director of sustainable interior design firm Mippin & Reet.

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Finance Director

Anita Gruitt

Anita leads the Finance department, working closely with Chris and other Senior Executives, overseeing corporate reporting, budgeting processes, financial systems and cash management policies.

With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.

Delighted SETAG customer - Squadron 42 owner

Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!

Briony Newington - Founding Partner, Fairline Yachts.

The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.

Delighted SETAG customer - Princess 61 owner

If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"

Miles Morehouse – Marketing Director, Fairline

We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!

Delighted SETAG customer - Targa 50GT owner

I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.

David King - Founder, Princess Yachts.

That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.

Delighted SETAG customer - Targa 47 owner

The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.

James Barke – Managing Director of Boats.co.uk

Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.

Delighted SETAG customer - Princess 460 Owner

We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.

Christopher Head – Group Sales Director for Sunseeker London Group

You have put Princess magic into our beloved Broom.

Delighted SETAG customer - Broom 370 owner

Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.

Colin Capewell - Managing Director of Princess Motor Yacht Sales

Testimonials

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