It’s a question we hear often – and one that challenges a common misconception. Yachts are extraordinary, complex assets, yet it’s widely assumed their value inevitably declines over time. Engines age, systems evolve and even the finest interiors can lose their edge. But with the right refit, that story can look very different.
A refit isn’t simply about renewal – it’s about reinvestment. Enhancing performance, elevating comfort and refining design can transform a pre-owned yacht into something more desirable, distinctive and competitive in today’s market.
At SETAG, we focus on maximising that potential. By starting with a quality pre-owned yacht, much of the initial depreciation has already occurred – allowing owners to channel investment into meaningful transformation rather than unavoidable loss. The result is a vessel that not only feels elevated but also holds its own, both in market value and in the experience she delivers.
It’s true that new yachts depreciate as soon as they leave the shipyard. However, this overlooks an important reality: value isn’t defined by age alone. When design, craftsmanship and engineering are reimagined with purpose, a yacht’s worth can be revitalised – not just financially, but in the way she’s enjoyed and admired.
Why Yachts Are A Good Investment
A vessel that’s meticulously maintained and intelligently upgraded stands apart in the marketplace, offering far more than her original specification.
Many owners assume a refit is purely cosmetic – a refresh of finishes or fabrics. In reality, it’s a strategic investment that enhances engineering integrity, elevates onboard experience and strengthens a yachts position whether for private enjoyment or future resale.
Guided by SETAG’s philosophy, every refit is an opportunity to unlock that hidden potential. To transform perception, performance and long-term value through expert yacht refit management.
A well-executed refit can deliver tangible results, both economically and in terms of lifestyle. When carefully planned and precisely managed by a specialist team, like SETAG Yachts, the benefits extend far beyond aesthetics. We shape how a yacht performs, feels and is perceived within the market.
A professionally managed refit inspires confidence in prospective buyers. Modernised systems, upgraded interiors, and a documented refit history can significantly enhance a yacht’s standing. A vessel that feels current in both design and technology attracts stronger offers and shorter listing times.
In the charter market, presentation and experience are everything. A yacht offering contemporary styling, advanced entertainment systems and optimised comfort instantly appeals to discerning guests. These enhancements often translate into higher charter rates and greater demand, delivering measurable returns over time.
Beyond market performance, a refit is also an investment in reliability. Upgrading engines, stabilisers and onboard systems reduces maintenance costs and extends operational life. A yacht that runs efficiently and looks exceptional remains a pleasure to own – and a more attractive proposition for future buyers.
True value lies in balance. A yacht’s beauty is inseparable from her capability, and the most successful refits strengthen both in harmony. Engineering precision ensures reliability and efficiency; while design refinement shapes the atmosphere, flow and comfort on board. When these disciplines work together, the result is a vessel that feels as effortless to experience as she is to operate.
At SETAG, this balance defines our approach. Technical upgrades – from stabilisation systems and propulsion improvements to noise reduction and power efficiency – are seamlessly integrated with design enhancements such as reimagined layouts, contemporary materials and sophisticated lighting. Each element is considered in relation to the whole, creating a yacht that performs beautifully and feels timeless.
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“A bespoke refit allows the owner to tailor every aspect of the yacht to their individual needs and preferences. The level of customisation we offer significantly enhances the owner’s enjoyment and useability – a form of value that isn’t strictly financial but is deeply important to many yacht owners. We create a luxury environment that feels personal and new, without the price tag associated with a brand-new yacht.
In the more traditional investment terms, – several SETAG’d yachts have sold and the clients have experienced a premium…they have not only recouped their refit investment but often exceeded it.”
– Chris Gates, CEO
At SETAG, we believe that a yacht’s true value lies in her potential – and a refit, when guided by precision and innovation, is the key to unlocking it. Our design-led process combines technical excellence with aesthetic vision, ensuring every project enhances efficiency, onboard enjoyment and long-term desirability.
From full yacht refits with bespoke interior transformations to smaller individual upgrades – each project is entirely personal, reflecting the individuality of each owner. The result is a yacht renewed in character and strengthened in value, ready for the next chapter on the water.
Get in touch with the SETAG team to begin your refit journey.
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We believe that true luxury evolves through a lifetime of dedication. But it is often hard to quantify what raises something to the level of a luxury product. It is more than a name or a logo: rather it is an attitude, a constant striving for perfection.
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SETAG is founded on a deep-rooted knowledge and understanding of every stage of the process of creating the best motor yachts in the world.
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Discover the answers to our most Frequently Asked Questions – from understanding the process of working together to where we work & how much a refit with SETAG will cost.
Find Out MoreA yacht is more than a vessel. It is a statement of taste, a holder of cherished memories, and a work of craftsmanship that moves across the water. For owners and prospective buyers alike, one question often arises: How long will my yacht last?
The truth is that a yacht’s lifespan is not set in stone. While construction quality provides the foundation, the real key to longevity lies in care, vision, and transformation. With maintenance and a thoughtfully executed yacht refit, a yacht can sail well beyond her expected years, remaining as relevant, comfortable, and elegant as the day she first touched the water.
Every yacht, no matter how well-built, will eventually face the march of time. Engines age, systems grow obsolete, and interiors that were once the height of style may begin to feel dated. Without intervention, a yacht can lose both performance and appeal long before her structure reaches the end of its life.
A yacht refit changes this trajectory. More than a repair, a refit is an act of reinvention. At SETAG, we offer a complete customisation service, ensuring that each project is entirely personalised. From structural upgrades to yacht interior refits, every detail is tailored to the lifestyle and vision of the owner.
What makes SETAG unique is our design-led philosophy. We believe that a yacht should be as beautiful and comfortable as it is seaworthy, and every project we undertake is guided by this principle. Whether creating a new deck layout, or integrating state-of-the-art systems, our work is always bespoke, reflecting the individuality of each owner.
Behind this approach lies the heritage of our team. With decades of combined experience at the forefront of the yacht industry, SETAG has built a reputation as a market leader in refit and design. This history of excellence informs every decision we make, blending technical precision with creative artistry to produce results that endure.
A refit does more than extend a yacht’s life; it transforms it. Structural reinforcements and system overhauls can add decades of service, while modern technology brings greater efficiency, safety, and reliability.
Comfort can be increased through fresh interiors, reimagined layouts, and bespoke furnishings, ensuring that every moment on board feels effortless and luxurious. Refits also create opportunities to adopt energy-efficient systems and eco-conscious materials, reducing environmental impact while enhancing style.
Finally, a refitted yacht retains its value. By remaining current, stylish, and desirable, she continues to stand out in a competitive market while providing her owner with unrivalled enjoyment.
Statistics suggest many yachts change hands every 7 to 10 years, yet a well-maintained and thoughtfully refitted yacht can sail on for decades, passing from one custodian to the next, each adding to her story.
Owners who invest in a design-led, bespoke refit do not just extend their yacht’s life, they elevate it. With the right stewardship and the expertise of the world’s leading refit specialists, a yacht’s lifespan becomes more than a measure of years. It becomes a legacy – a vessel that continues to inspire and perform for generations.
At SETAG Yachts, we specialise in yacht refit, superyacht refit, yacht interior refit, and bespoke yacht interior design. Each project is fully personalised and design-led, ensuring your yacht is not only preserved but reimagined for the years ahead.
Get in touch with our team today to discuss your refit project and discover how SETAG can extend the life of your yacht while elevating your ownership experience.
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From cherished classic to contemporary icon. This yacht holds a special place in her owners’ hearts – they’ve owned her since new – over 20 years of adventure and memories. When it came time to refit, only the best would do.
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A retro classic, reborn. This 1986 Fairline Sedan 36 underwent a full interior & exterior transformation – blending timeless 80s character with contemporary comfort. Every detail elevated with respect to the yachts heritage, whilst surpassing tomorrows standards.
Learn More We designed and manufactured a large bespoke bar for the Flybridge on a Princess 35m – to create a more user friendly, practical and beautiful looking unit. We replaced parts of the teak deck and designed, manufactured and engineered a fully custom bar unit from Plywood plug to GRP molding. Additional works on the interior were also complete.
Learn MoreWe are delighted to announce that SETAG will be exhibiting at the Southampton International Boat Show for the fifth year running. The 56th edition of the show will feature everything the leisure marine industry has to offer, including our beautifully reimagined Sunseeker, Manhattan 50.
Come along to visit our team at Stand M701 to explore an inspiring project that truly encapsulates the SETAG way – bespoke design, personalised service and new boat quality… all at untouchable value for money. Be sure to book an appointment with Chris Gates, CEO of SETAG Yachts, to discuss your bespoke refit journey.
SETAG is thrilled to unveil one of our latest projects . This yacht holds a special place in her owners’ hearts. They’ve owned her since new – over 20 years of adventure and memories. When it came time to refit, only the best would do. SETAG was the clear choice to preserve the legacy while elevating their yachting experience to tomorrow’s standard.
Discover the before images of the 2004 Sunseeker, Manhattan 50 – for an exclusive preview of the after, visit us at the show.
In the meantime, we invite you to explore more of our bespoke design and refit projects.
Our Projects
During our time at the show, we are committed to making time to connect with you and provide detailed information about our services. Chris Gates, the CEO of SETAG Yachts, is available for dedicated appointments to discuss starting your bespoke Design & Refit journey. This is your chance to collaborate with a leading expert in the field and discover how SETAG can elevate your yacht to new heights of luxury.
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Experience everything you would usually expect to see at this international boat show, plus the opportunity to explore The Third Way in purchasing your yacht – a sustainably conscious entry into boating through our expert Design & Refit service.
SETAG guests can enjoy a special discounted rate on general admission tickets – just £19.99 (FROM £29.99 face value) for Any One Day of the show. Use the unique code SETAGYACHTS to purchase your tickets.
Find out more and book your tickets to the show by clicking the button below.
Explore below completed Design & Refit projects. We pride ourselves on our ability to produce high-quality factory standard refits within, on average, 4-5 weeks. Meaning we can still return your beloved new yacht back to you within just over a month, ready for your enjoyment
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We believe so, yes. Particularly from our perspective – focusing on luxury bespoke yacht refits, we can therefore approach this slightly differently. In answering this question, we believe the emphasis should be on the value added through customisation, unique design, and the overall quality of the refitting work. In short, a SETAG Yachts refit add’s value.
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From earthy colour palettes, tiles & patterns to slow interior design, our Design team take a closer look at the trends that will make it big in 2024.
Find Out MoreIn just four years, SETAG has grown from an ambitious idea into a force within the yacht world. What began as a bold vision has now materialised into well over 80 completed design and refit projects – each one a testament to our dedication to quality, innovation and individuality.
The past 12 months have been nothing short of transformative. 2024 stood out as a defining chapter in our story – a year marked by new ventures, team expansion, and international growth. As we reflect on this remarkable period, we’re proud of what we’ve achieved and excited for what’s to come.
Our team has expanded significantly, welcoming talented project managers and marine specialists who share our passion for detail and craftsmanship. This growth has enabled us to take on more ambitious projects and deliver them with the signature SETAG precision that our clients have come to expect.
A key milestone this past year was the official launch of SETAG Europe. With a permanent presence now established in the Mediterranean, we’re bringing our full design and refit service to a much broader audience. From Palma to Antibes, SETAG Europe has already begun making its mark.
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From subtle interior enhancements, engineering upgrades – to full-scale refits, every project we’ve undertaken reflects our deep understanding of what yacht owners truly value: thoughtful design, premium materials, and exceptional execution. Crossing the 80-project threshold is a reflection of the trust clients place in SETAG and the relationships we’ve built along the way.
In a world where costs are rising and economic pressures are increasingly felt, value for money has never been more important. At SETAG, we remain committed to delivering designs and refits that not only elevate the onboard experience but also represent smart, lasting investments. For many owners, refitting makes far more sense than buying new – offering a bespoke, cost-effective way to enhance and modernise their yacht without compromising on quality or individuality. Our clients know they’re getting solutions built to endure, both functionally and financially.
Thank you to our clients, partners, and the ever-growing SETAG team for making the last four years extraordinary. With momentum on our side and new waters to explore, the best is yet to come.
As we head into year five, the horizon is bright. We remain focused on innovation, pushing creative boundaries while refining our processes to ensure every client journey is as seamless and rewarding as possible.
Our first international show at the Palma Boat Show 2025, held from 30th April – 3rd May. Whether you’re considering a full yacht transformation or thinking about a smaller upgrade, this is the perfect opportunity to explore your options.
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SETAG Yachts combines timeless design, rich muted palettes, and personalised touches to create yachts that stand the test of time. With sustainability and exceptional craftsmanship at the core, each refit enhances both quality and longevity. Discover the Design Trends to know for 2025.
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We are delighted to announce our expansion into Europe by opening a facility in Denia, Spain. This strategic expansion marks a significant milestone in our journey, following unprecedented demand for our yacht design and refit service.
Find Out MoreWith SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.Delighted SETAG customer - Squadron 42 owner
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.James Barke – Managing Director of Boats.co.uk
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.Colin Capewell - Managing Director of Princess Motor Yacht Sales
Don't just take our word for it...
