We are delighted to announce that SETAG will be exhibiting at the Southampton International Boat Show for the sixth year running. The show will feature everything the leisure marine industry has to offer, including our beautifully transformed 2014, Princess 72.
Come along to visit our team at Stand M153 to explore an inspiring project that truly encapsulates the SETAG way – bespoke design, personalised service and new boat quality… all at untouchable value for money. Be sure to book an appointment with Chris Gates, CEO of SETAG Yachts, to discuss your bespoke refit journey.
After our refurbishment on the left. Before on the right hand side.
SETAG is thrilled to unveil a flagship transformation that exemplifies the craftsmanship, attention to detail, and lasting quality that define every SETAG transformation, demonstrating what’s possible as an alternative to buying new.
Discover the before images of the 2014 Princess 72 – for an exclusive preview of the after, visit us at the show.
In the meantime, we invite you to explore more of our bespoke design and refit projects.
Our Projects
During the show Chris Gates, the CEO of SETAG Yachts and our expert team are available for dedicated appointments to discuss your bespoke Design & Refit journey. This is your chance to collaborate with a leading experts in the field and discover how SETAG can elevate your yacht to new heights of luxury.
Book An Appointment
Experience everything you would usually expect to see at this international boat show, plus the opportunity to explore The Third Way in purchasing your yacht – a sustainably conscious entry into boating through our expert Design & Refit service.
SETAG guests can enjoy a special discounted rate on general admission tickets – just £19.99 (FROM £29.99 face value) for any One Day of the show. Use the unique code SETAGYACHTS to purchase your tickets.
Find out more and book your tickets to the show by clicking the button below.
Explore below completed Design & Refit projects. We pride ourselves on our ability to produce high-quality factory standard refits within, on average, 4-5 weeks. Meaning we can still return your beloved new yacht back to you within just over a month, ready for your enjoyment
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We believe so, yes. Particularly from our perspective – focusing on luxury bespoke yacht refits, we can therefore approach this slightly differently. In answering this question, we believe the emphasis should be on the value added through customisation, unique design, and the overall quality of the refitting work. In short, a SETAG Yachts refit add’s value.
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Introduction: In 2026, yacht interior design is evolving with a greater sense of clarity and purpose. The industry is moving beyond aesthetics alone, embracing a more thoughtful balance between beauty, functionality and responsibility. Owners are increasingly seeking spaces that feel authentic to them – environments that reflect how they truly live on board rather than [… Read More]
Find Out MoreAt SETAG, we take pre-owned yachts and elevate them beyond new—through obsessive attention to detail, uncompromising standards, and world-class craftsmanship.
With an immediate start available, you will be part of a team that sets the benchmark for quality, precision and innovation in marine refits.
Highly skilled Upholsterer with proven experience in high-end or bespoke environments
Industry leading salary
Our team are what sets us apart.
We care about our craft and are fiercely proud of our reputation and credibility.
SETAG offers a challenging and rewarding working environment for individuals looking to advance their career. We welcome applications from talented people with a range of backgrounds, experience and qualifications.
If you believe you have the Se “Tag” of approval, please email below with your relevant experience.
Reflecting on a great year and where we’re heading next. Each year builds on the last, but 2025 has been exceptional – marked by international expansion, major milestones, expanding our team and facilities & continued trust from our growing community of SETAG’s yacht owners.
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Do Yachts Increase in Value? It’s a question we hear often – and one that challenges a common misconception. Yachts are extraordinary, complex assets, yet it’s widely assumed their value inevitably declines over time. Engines age, systems evolve and even the finest interiors can lose their edge. But with the right refit, that story can [… Read More]
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What happens next? The process is simple: work directly with our team to realise your own bespoke vision and create your personalised yacht, either in Plymouth, UK or Denia, Spain. Contact us today and a team member will be in touch.
Find Out MoreWhat if you could own a yacht that rivals anything new on the market, at a fraction of the cost, and with significantly less environmental impact? That’s not a compromise. That’s the SETAG approach.
SETAG refits pre-owned luxury yachts so that they are good as – if not better than – new, ensuring they are not only equipped to match any new 80ft+ boat on the market, but also that they are future-proofed for emerging trends in terms of design and technological advancement. The intelligent approach to sustainable yachting.
The ocean is at the heart of yachting – its beauty, its power, its sense of escape. It draws us back, time and time again. That connection brings with it a quiet responsibility: to preserve what makes these experiences so extraordinary.
Sustainability is no longer an abstract ideal, but a natural extension of life on the water. Choosing to refit rather than build new is a considered decision, one that reduces environmental impact while honouring the integrity of the vessel itself.
It also offers something more: the ability to achieve the standards of a new-build yacht, tailored to your exact vision, with greater efficiency and a more conscious footprint.
Because true luxury doesn’t just experience the ocean, it respects it.
Building a new yacht carries a hidden environmental cost – one that begins long before it ever meets the water. From the extraction of raw materials to the energy-intensive production of steel and aluminium, each stage places significant strain on natural resources, as well as on air, water and soil quality.
These materials, while essential to modern yacht construction, rely heavily on non-renewable resources and carbon-heavy processes. The impact extends across the entire supply chain, shaping a footprint that is far greater than what is visible on the surface.
Evidence from ongoing studies reinforces this. Life Cycle Assessment (LCA) research, including findings published in the Journal of Cleaner Production, shows that a yacht’s environmental impact starts at the earliest stages of material extraction and construction, with manufacturing choices contributing significantly to its overall carbon footprint. Broader maritime LCA studies further suggest that, in some cases, construction alone can account for up to around 40% of a vessel’s total lifecycle emissions.
For decades, progress has been defined by replacement – the idea that to achieve something better, you must start again. In yachting, that assumption carries a significant environmental cost.
SETAG challenges this with ‘The Third Way’: a more intelligent way to elevate your yacht. By refitting rather than building new, owners reduce demand for raw materials, cut energy-intensive production and minimise impact across the supply chain, while the careful optimisation of on-board systems offers the chance to further reduce ongoing emissions and long-term environmental impact.
It is not a compromise, but a considered choice – one that delivers exceptional standards while recognising that true luxury is defined as much by responsibility as by result.
A refit is the ultimate expression of upcycling, achieved without ever compromising on quality. Rather than starting again, SETAG works with what already exists, elevating every element with precision and care.
The hull, the structure, the very foundations of the vessel are preserved and enhanced, not discarded – proving that innovation and sustainability can exist in perfect alignment.
Explore The Third Way
At SETAG, sustainability is not an afterthought; it is a guiding principle from the very first conversation. Each yacht is reimagined with careful attention to materials, processes and long-term impact.
The result is a refined balance: exceptional craftsmanship delivered with a more responsible approach.
True luxury is found in the details and in the integrity of the materials themselves. Wherever possible, SETAG prioritises natural, responsibly sourced alternatives that enhance both comfort and wellbeing on board – a more considered approach to sustainable yacht design.
From ethically managed supply chains to the reduction of toxins in finishes and furnishings, every element is carefully considered. Harmful man-made materials are minimised in favour of refined, natural options that maintain the look and feel of uncompromising luxury, while creating a healthier onboard environment.
Sustainability extends beyond materials to how a yacht performs over time. SETAG integrates energy-efficient solutions that reduce consumption, improve onboard efficiency and minimise environmental impact at sea.
This can include intelligent energy management systems that monitor and adapt power usage across the vessel in real time, alongside advanced battery storage technologies that reduce reliance on generators and enable more efficient energy use onboard. Further enhancements may involve upgraded HVAC (heating, ventilation and air conditioning) systems designed for lower energy consumption, as well as sophisticated wastewater treatment solutions that help safeguard marine ecosystems – ensuring every onboard system contributes to a more sustainable, efficient vessel.
Every solution is carefully considered and selected not only for its performance, but for its ability to support a more responsible way of yachting – without ever compromising on experience.
With SETAG, there is no need to compromise the luxury finish of your yacht to protect our planet. We think differently with design and manufacturing – a sustainable, cost-effective way forward without affecting quality.
Our Sustainable Approach
Your yacht should reflect not only your vision, but your values.
Discover how SETAG’s Third Way can redefine what’s possible, with less impact and no compromise. If you’re interested in understanding more, the process is simple: you can work directly with one of our designers to realise your own bespoke vision to create your personalised yacht.
The SETAG founder, Chris Gates, reflects on a highly successful career in the yachting industry – and the inspiration behind SETAG Yachts.
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One of the most common questions we are asked by potential clients is what we mean exactly when we talk about offering a refit service for yachts. There is a false impression about yachts that they only require a refit if they are on their last legs and are barely seaworthy. This simply isn’t the case.
Find Out More Do Yachts Increase in Value? It’s a question we hear often – and one that challenges a common misconception. Yachts are extraordinary, complex assets, yet it’s widely assumed their value inevitably declines over time. Engines age, systems evolve and even the finest interiors can lose their edge. But with the right refit, that story can [… Read More]
Find Out MoreWednesday 29th April – Saturday 2nd May 2026
Join us at stand F-20 for the second time at the Palma International Boat Show 2026, held from 29th April – 2nd May 2026.
Our expert team will be on hand to guide you through our refit options either in Denia, Spain or our HQ in Plymouth, UK. With years of industry knowledge and a passion for yachting, we’re here to help you create your bespoke yacht, with the best in the business.
Whether you’re considering a transformation or simply want to meet our team, we’d love to see you there.
SETAG will be showcasing the Princess V78 (2012), recently completed at our Denia facility. This vessel has undergone a full-scale refit – stripped back beyond its original structure and rebuilt to superyacht standards. Highlights include a Sleipner stabiliser fin system for exceptional stability and a fully refreshed interior and exterior.
Come see how SETAG transforms a classic yacht into a modern masterpiece – truly not just skin deep.
During the show, Chris Gates, CEO of SETAG Yachts, alongside his expert team, will be available for dedicated appointments to discuss the start of your bespoke Design & Refit journey. This is a unique opportunity to collaborate with industry-leading specialists and discover how SETAG can elevate your yacht to new heights of luxury, while delivering exceptional value for money.
Schedule An Appointment
The show brings together some of the world’s finest luxury yachts, offering something for everyone, no matter where you are on your yachting journey. It’s more than just an exhibition – it’s a celebration of the yachting lifestyle. Wander along the waterfront, take in the beauty of exquisite vessels and soak up the lively atmosphere of this premier event. Whether you’re an experienced yacht owner or simply eager to explore, there’s no better place to dive into the world of luxury yachting.
Discover more about the show
Reflecting on a great year and where we’re heading next. Each year builds on the last, but 2025 has been exceptional – marked by international expansion, major milestones, expanding our team and facilities & continued trust from our growing community of SETAG’s yacht owners.
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We are delighted to announce our expansion into Europe by opening a facility in Denia, Spain. This strategic expansion marks a significant milestone in our journey, following unprecedented demand for our yacht design and refit service.
Find Out More What happens next? The process is simple: work directly with our team to realise your own bespoke vision and create your personalised yacht, either in Plymouth, UK or Denia, Spain. Contact us today and a team member will be in touch.
Find Out MoreWith SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.Delighted SETAG customer - Squadron 42 owner
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for SETAG Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". SETAG gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.James Barke – Managing Director of Boats.co.uk
SETAG are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in SETAG, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.Colin Capewell - Managing Director of Princess Motor Yacht Sales
Don't just take our word for it...
