In just four years, SETAG has grown from an ambitious idea into a force within the yacht world. What began as a bold vision has now materialised into well over 80 completed design and refit projects – each one a testament to our dedication to quality, innovation and individuality.
The past 12 months have been nothing short of transformative. 2024 stood out as a defining chapter in our story – a year marked by new ventures, team expansion, and international growth. As we reflect on this remarkable period, we’re proud of what we’ve achieved and excited for what’s to come.
Our team has expanded significantly, welcoming talented project managers and marine specialists who share our passion for detail and craftsmanship. This growth has enabled us to take on more ambitious projects and deliver them with the signature SETAG precision that our clients have come to expect.
A key milestone this past year was the official launch of SETAG Europe. With a permanent presence now established in the Mediterranean, we’re bringing our full design and refit service to a much broader audience. From Palma to Antibes, SETAG Europe has already begun making its mark.
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From subtle interior enhancements, engineering upgrades – to full-scale refits, every project we’ve undertaken reflects our deep understanding of what yacht owners truly value: thoughtful design, premium materials, and exceptional execution. Crossing the 80-project threshold is a reflection of the trust clients place in SETAG and the relationships we’ve built along the way.
In a world where costs are rising and economic pressures are increasingly felt, value for money has never been more important. At SETAG, we remain committed to delivering designs and refits that not only elevate the onboard experience but also represent smart, lasting investments. For many owners, refitting makes far more sense than buying new – offering a bespoke, cost-effective way to enhance and modernise their yacht without compromising on quality or individuality. Our clients know they’re getting solutions built to endure, both functionally and financially.
Thank you to our clients, partners, and the ever-growing SETAG team for making the last four years extraordinary. With momentum on our side and new waters to explore, the best is yet to come.
As we head into year five, the horizon is bright. We remain focused on innovation, pushing creative boundaries while refining our processes to ensure every client journey is as seamless and rewarding as possible.
Our first international show at the Palma Boat Show 2025, held from 30th April – 3rd May. Whether you’re considering a full yacht transformation or thinking about a smaller upgrade, this is the perfect opportunity to explore your options.
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SETAG Yachts combines timeless design, rich muted palettes, and personalised touches to create yachts that stand the test of time. With sustainability and exceptional craftsmanship at the core, each refit enhances both quality and longevity. Discover the Design Trends to know for 2025.
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We are delighted to announce our expansion into Europe by opening a facility in Denia, Spain. This strategic expansion marks a significant milestone in our journey, following unprecedented demand for our yacht design and refit service.
Find Out MoreJoin us at stand F-21 for our first time at the Palma Boat Show 2025, held from 30th April – 3rd May.
Get ready for a game-changing experience at the Palma Boat Show. We’re unveiling something truly unique—an interactive way to explore the luxury, craftsmanship, and innovation that define a SETAG design & refit.
This isn’t just another yacht display—it’s a whole new way to reimagine your yacht, down to the finest detail. Whether you’re dreaming of a full transformation or a refined upgrade, come and be the first to experience this groundbreaking showcase.
Curious? You’ll have to see it to believe it.
Whether you’re considering a full yacht transformation or thinking about a smaller upgrade, this is the perfect opportunity to explore your options in an idyllic setting.
Contact us to book an appointment with the leading Design & Refit specialists.
The show brings together some of the world’s finest luxury yachts, offering something for everyone, no matter where you are on your yachting journey. Our expert team will be on hand to guide you through our refit options either in Denia, Spain or our HQ in Plymouth, UK. With years of industry knowledge and a passion for yachting, we’re here to help you create your bespoke yacht – by the best in the business.
The Palma Boat Show is more than just an exhibition—it’s a celebration of the yachting lifestyle. Wander along the waterfront, take in the beauty of exquisite vessels, and soak up the lively atmosphere of this premier event. Whether you’re an experienced yacht owner or simply eager to explore, there’s no better place to dive into the world of luxury yachting.
Join us at Moll Vell de Palma, Mallorca, Spain, for the Palma Boat Show 2025.
Reflecting on the year – and where we’re headed next…This year, we have proudly completed 20 exceptional projects, taking our total since inception to over 80 – along with expanding our team & facilities.
Find Out More We are delighted to announce our expansion into Europe by opening a facility in Denia, Spain. This strategic expansion marks a significant milestone in our journey, following unprecedented demand for our yacht design and refit service.
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What happens next? The process is simple: work directly with our team to realise your own bespoke vision and create your personalised yacht, either in Plymouth, UK or Denia, Spain. Contact us today and a team member will be in touch.
Find Out MoreAs the Design Director of SETAG yachts, Sarah Luck brings a wealth of experience and a keen eye for timeless design. Her passion for creating spaces that marry heritage with modern luxury has positioned SETAG at the forefront of yacht interiors. Reflecting on the design trends she identified at the start of 2024 in a previous article – Slow Interior Design, Patterns & Tiles, and Earthy Colour Palettes – Sarah notes how these ideas have evolved and matured into more confident and enduring expressions for 2025.
“When trends deepen and develop as these have,” Sarah explains, “it’s a clear sign they’re here to stay.” Let’s explore how these concepts continue to shape both homes and yachts, and why they resonate so strongly with those who value thoughtful, lasting design.
The idea of “slow interior design,” which gained traction early in 2024, has fully permeated magazines, social media, and, ultimately, homes. This movement celebrates original features and furnishings, with many homeowners choosing to restore or reinstate elements lost to the minimalist trends of recent decades. Slow interior design emphasises future-proofing—creating a foundational aesthetic that transcends fleeting trends. Achieving this requires an understanding of a building’s inherent design language.
For older homes, this might involve restoring ornate mouldings, covings, or cast-iron radiators. In mid-century properties, it could mean celebrating period details like interior archways, burr timber accents, or even a dramatic stone chimney breast.
This philosophy applies just as well to yachts. A yacht’s original design language should not only be considered but, wherever possible, enhanced. This approach results in a timeless vessel brimming with character and sophistication.
At SETAG, we’ve embraced this philosophy in many of our projects over the past 18 months. One standout example is the refurbishment of a Windy 37, a late-1990s yacht with a stunning interior of cherry gloss timber, much of it still in pristine condition. The original design also featured a high-gloss teak steering wheel and intricately crafted timber vent columns—details too beautiful to discard.
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Rather than replace these features, we built upon them. In the cockpit, we crafted a vintage-inspired helm station, featuring an offset arched dial display upholstered in a rust-red exterior leather. This subtle yet striking addition complements the original gloss wheel, adding depth and a sense of quality. The dash was resprayed in a tone sympathetic to the boat’s heritage, and modern shelving replaced the outdated chart table.
This project is a prime example of how to enhance a yacht’s inherent charm, infuse it with luxury, and achieve enduring appeal.
When embracing the principles of timeless design, there are a few essential points to keep in mind…
By respecting and enhancing a yacht’s original design language, we create spaces that feel both authentic and enduring—an aesthetic that’s as relevant today as it will be tomorrow.
For 2025, Pantone has announced its Colour of the Year: Mocha Moose, a deep, soft nude that exudes warmth and subtle sophistication. At first glance, this hue might lack the bold impact we’ve come to associate with Pantone’s annual selections. However, upon closer inspection of trends in both interiors and fashion industries, it becomes clear that Mocha Moose is quietly pervasive – a natural evolution of last year’s embrace of earthy palettes.
As we move through 2025, these palettes will take on a warmer, richer character. Deep browns, ochres, plums, and burgundies have softened into milky, muted tones while retaining their luxurious depth. The era of vivid, acidic hues is firmly behind us, at least in UK interiors. Instead, the focus is on creating spaces that feel grounded, enveloping, and timeless.
At SETAG, this trend resonates deeply. These warm, muted neutrals beautifully complement the timber tones found in most production yachts. By integrating Mocha Moose and its accompanying palette, we can enhance a yacht’s existing design language in a way that feels seamless and sophisticated. This approach aligns perfectly with our philosophy of timeless interiors, ensuring every element works harmoniously to elevate the yacht’s original character.
Colour drenching, in its simplest form, involves applying a single colour to the foundational elements of a space—walls, ceilings, cabinetry, and more—to create a unified, rich, and confident backdrop.
This trend has been quietly making its presence felt in high-end residential and superyacht design circles for some time. In 2025, it has gained mainstream appeal, emerging as a bold way to make a dramatic design statement. While its longevity as a trend is uncertain, when executed with high-quality materials and craftsmanship, colour drenching can be truly breathtaking.
One of the most striking examples of this concept is found in the interior of the San Lorenzo Alloy Yacht, designed by Studio Liaigre in 2021. Here, the bold use of black dominates the space, from the headlining and cabinetry to rugs and select furnishings, creating a powerful and dramatic backdrop. This monochromatic palette is enlivened by statement pieces, such as a striking green onyx feature unit and luxurious velvet occasional chairs in bold, block colours.
*Image from Studio Liaigre
The exceptional craftsmanship and premium materials in this interior ensure its timeless allure, even as the broader trend of colour drenching may wane. Done well, this approach delivers a level of sophistication and impact that remains memorable for years to come.
Finally, and perhaps most importantly, the ultimate trend for 2025 is embracing your personal style. There’s never been a better time to express individuality through design, rejecting colour palettes or elements that don’t feel authentically you. This growing movement towards personalization began with the rise of bold patterns and tiles—a trend I highlighted last year—and has now blossomed into a full embrace of personality-driven interiors.
At SETAG, this philosophy has been at the heart of some of our most exciting projects. During 2024, we worked on several high-end refits where the clients’ unique tastes took centre stage, resulting in stunning, bespoke designs that were as functional as they were bold.
Take, for example, Jam Tart, a 2006 Broom 42. Collaborating closely with the client, we transformed this yacht into a masterpiece of luxury and individuality.
Bold material choices, innovative lighting, and attention to every detail created a truly breathtaking result that felt deeply personal to its owner.
At SETAG, we pride ourselves on making any style work seamlessly ensuring it not only reflects your individuality but also complements the character of your yacht. Because in 2025, the most on-trend design is the one that’s unapologetically you.
By combining a timeless design philosophy with muted yet luxurious colour palettes and a commitment to uncovering our clients’ true personal style, SETAG is redefining yacht interiors. Together with our customers, we aim to create a new class of vessels whose designs not only stand the test of time but also embrace sustainability through longevity.
Our dedication to exceptional craftsmanship ensures that each refit achieves a standard of quality that enhances the yacht’s value and durability. The result is a bespoke, enduring design that brings joy to its owners and inspires future generations.
For those seeking a bespoke yacht experience speak to our team at SETAG to secure a refit slot with us or organise an expert design consultation aboard your yacht .
Contact Reflecting on the year – and where we’re headed next…This year, we have proudly completed 20 exceptional projects, taking our total since inception to over 80 – along with expanding our team & facilities.
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We believe so, yes. Particularly from our perspective – focusing on luxury bespoke yacht refits, we can therefore approach this slightly differently. In answering this question, we believe the emphasis should be on the value added through customisation, unique design, and the overall quality of the refitting work. In short, a SETAG Yachts refit add’s value.
Find Out More We are delighted to announce our expansion into Europe by opening a facility in Denia, Spain. This strategic expansion marks a significant milestone in our journey, following unprecedented demand for our yacht design and refit service.
Find Out MoreThis strategic expansion marks a significant milestone in our journey, following unprecedented demand for our yacht design and refit service.
Denia, known for its rich maritime history and central location in the Mediterranean, provides the ideal setting for our new facility. The location will allow us to better serve our growing clientele across Europe and beyond, while also offering a full suite of design & refit services in one of the world’s premier yachting hubs.
Over the past few years, SETAG has seen brilliant levels of interest – to meet this growing demand, we recognise the need to expand our operations and further elevate the level of service and craftsmanship we are known for.
In collaboration with Port Denia Superyacht Shipyard our area within the yard is equipped to handle yachts up to 30m and all projects will be completed inside dedicated refit bays, enabling us to deliver our services to the Med with speed and efficiency, without compromising on quality.
By opening this facility, we aim to provide yacht owners who boat in the Mediterranean with an unparalleled experience in both design and refit, whether you are looking to enhance the aesthetic of your yacht or completely transform it.
SETAG is committed to maintaining the highest standards of innovation, craftsmanship, and customer service, and this new facility represents our dedication to that promise, as we look to expand our offering overseas.
Find out more from the below link.
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With SETAG, there’s no need to compromise the luxury finish of your yacht to protect our planet. And, in doing so, we all get to appreciate the oceans without adding to the problem. Our ‘Third Way’ offers by far the wisest route when it comes to sustainability. Refurbishing an existing yacht is inherently more sustainable than manufacturing a brand new one.
Find Out More We believe so, yes. Particularly from our perspective – focusing on luxury bespoke yacht refits, we can therefore approach this slightly differently. In answering this question, we believe the emphasis should be on the value added through customisation, unique design, and the overall quality of the refitting work. In short, a SETAG Yachts refit add’s value.
Find Out More Reflecting on the year – and where we’re headed next…This year, we have proudly completed 20 exceptional projects, taking our total since inception to over 80 – along with expanding our team & facilities.
Find Out MoreWith SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.Delighted SETAG customer - Squadron 42 owner
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.James Barke – Managing Director of Boats.co.uk
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.Colin Capewell - Managing Director of Princess Motor Yacht Sales
Don't just take our word for it...
